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Live Nation Creative Digital Specialist in New York, New York

Job Summary:

Position: Creative Digital Specialist

Location: Roc Nation NYC Office (Full-Time, In-Person)

Who are we?

Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: from Rihanna, J. Cole, and Big Sean to Kyrie Irving, Todd Gurley, Leonard Fournette, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.

Who are you?

Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Roc Nation, a Live Nation joint venture, is looking for a Creative Digital Specialist to work in our NYC office. In this role you will collaborate with multiple stakeholders on how we strategize our social media publishing, voice, and approach within a dynamic digital team. This role must understand the company

culture, how the company and brand move culture forward, and how our voice during cultural and relevant moments is vital. You must react strategically in unplanned cultural events while always strategically planning for events known ahead of time. To establish our voice and presence in an ever moving and evolving space, we must dedicate equal time to the HOW, WHAT and WHY. Bringing together insights-driven recommendations and the cultural knowledge of today -- you’ll work cross functionally to build channel strategies to enhance Roc Nation’s cultural voice across the digital space.

The primary objective of the role is to support the digital and creative teams with strategizing, execution, and analysis of social publishing about cultural moments across all global platforms. Success in this role will come from developing a deep understanding of the company’s role in the creation of culture and moving it forward, developing a strategic mindset, and demonstrating agility in planning and executing social-first opportunities.


  • Work collaboratively with cross-functional teams, including digital, brand creative, and brand strategy to build a wholistic approach

  • Copywriting across digital channels to establish cohesive brand voice

  • Weekly and seasonal content planning, optimized for each social platform

  • Concept social narratives and stories that execute the brand vision and marketing priorities

  • Work closely with creative + design and digital teams to strategize live and special events coverage across social media channels

  • Copywriting across digital channels to establish cohesive brand voice

  • Support and develop platform-specific strategies across all social channels. Create strategic recommendations for all cultural moments.

  • Own the cultural calendar and planning of how Roc Nation’s digital channels will have a voice and space dedicated to cultural moments

Experience, Skills, Knowledge

  • Full understanding of the Roc Nation brand, all subsequent verticals, and partner companies (Team Roc, Shawn Carter Foundation, etc.)

  • Proven track record of copywriting and publishing on social media

  • Self-starter with proven track record of supporting cross-team partnership in development of social/digital campaigns that are on-strategy and drive results

  • Strong organizational skills + ability to juggle multiple priorities simultaneously

  • Strong written and verbal communication skills

  • Understanding of social platforms, social trends, and best ways to communicate content

If the above description sounds like you and fits your background, apply online at to join the Roc Nation and Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.


Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.