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New York Times Creative Director, Fake Love in New York, New York

Job Description

Fake Love creates inspiring, true-to-brand moments in the real world. We strategize, imagine and craft ambitious experiences from front to back. Our innovative work is driven by emerging new media, data, design and most importantly, humans. As part of The New York Times Company since the summer of 2016, Fake Love brings an entirely unique modern and cultural approach to brands.

Fake Love is known for their cutting-edge and future-forward design style. To be a part of it, you must have a passion for the arts, culture, and a firm understanding of creative and emerging technologies. You have to be willing to take creative risks “to boldly go where no one has gone before”.


The Creative Director crafts and manages the entire creative process on pitches and projects at Fake Love. Reports directly to the Executive Creative Director.

The ideal candidate has specialization in architectural/spatial design, with expertise in the built environment. Candidates will—as well—have experience in the following fields: creative agency advertising, experiential/immersive projects, digital design, print, industrial design, and emergent technology.


Fake Love CDs have a wide range of expertise and experience for every stage of a project lifecycle: concept, copy/art, execution, and legacy. They are hands-on creatives who are as comfortable leading teams as they are doing the work themselves.

The CD is a leader and mentor with an understanding they represent not only Fake Love, but also the New York Times. They will know if a project is up to Fake Love standards, and to help adjust if it is not.

  • Stay current with all spatial/environmental design and immersive technology

  • Extensive knowledge of leading art, stage, motion, architectural, graphic and commercial design trends

  • Lead creative teams and offer constructive feedback and critiques

  • Work on pitch concepts and collaborate with our tech team to determine best direction and feasibility

  • Present to clients and incorporate client feedback into the work

  • Guide a project creatively through production ensuring creative integrity and adapting where necessary

  • Delegate tasks to creative team members and managing their output

  • Extensive experience running graphic and event design based projects from conception through strike

  • Exceptional understanding of fabrication and how to work with fabrication partners

  • Experience and extensive knowledge of creative technology

  • Able to “own” a room with creative and tech explanations, without outside input

  • Requires a deep understanding of not only the latest tech and code, but an understanding of the creative tech community at large

  • Copywriting- must be able to write out creative and sell it, as well as mentor creatives in proper copywriting to sell work

  • Responsible for keeping all clients current and on the edge of culture and design

  • Zero Ego. Must be willing to lead and trust teammates.


  • Stellar portfolio of personal and professional work

  • 8+ years work experience in agency/brand world as well as studio/production world of entertainment and advertising

  • 4+ years professional experience leading teams and delivering projects from concept through strike

  • Proven Winning at least 60% of work pitched

  • Experience with live events

  • A “can do” attitude 24/7 especially when projects face challenges

  • Expert at managing time for self and others, with an eye on being a team player

  • Capable of collaborating and earning the respect of all departments

  • Easygoing attitude, calm under pressure, client facing, and personable

  • Exceptional attention to detail

  • Able to handle multiple creative teams and projects simultaneously

  • Must have an impeccable sense of design: from typography, to UI; product to environmental, to digital art

  • Excellent spoken and written communication with a heavy dose of storytelling and imagination


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

Help shape the future of The New York Times

This is an important moment to work at The Times. Across the organization, we're taking advantage of the changing media landscape to pioneer a new era of journalism. With high-quality, original reporting at our core, we’re thinking more creatively about our reader relationships and how to deliver new and relevant offerings and experiences. We’re telling stories differently and playing with emerging formats like 360 video and VR. And we’re building a diverse and collaborative culture that can keep up with the rigors of the modern-day news cycle.

Home to world-class talent

To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.

Employee-driven benefits

If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!