The Estee Lauder Companies Creative Director, North America in New York, New York
Creative Director, North America
Brand: Estée Lauder Companies
The Director is responsible for the creative that supports the overall regional brand strategy, including point-of-sale collateral, advertising, special events, education materials, social and launches. Will partner with multiple cross-functional teams to ensure that all business objectives are met. Candidate must be passionate about the fashion and beauty industry, and have the highest level of aesthetic and execution, ensuring that all designs adhere to brand guidelines.
The successful candidate will be a creative leader with deep understanding of digital and physical landscapes especially within NA REGION. Photography, design, video editing and motion-graphics skills with a keen eye for taste level and unique executions. Demonstrated experience conceptualizing and executing impactful, engaging creative across platforms including digital/social/traditional/instore and point of sale platforms. Voracious consumer of digital/social content, and early adopter of trends with a passion for innovation. Fashion, beauty or media/entertainment background. Strong photography and design experience (Adobe Creative Suite), including concept development and art direction. Experience with video editing and motion-graphics software. Ability to understand business objectives to guide execution.
Responsible for the development and execution of all creative aspects of the brand at a regional level.
Directs and initiates the timely development of high quality innovative, creative and regionally relevant design based on marketing objectives both globally and locally. Must be able to:
Adapt global campaigns and activations for regional and market use considering all local nuances.
Concept and direct local/regional campaigns and activations utilizing Brand Guidelines.
Elevates importance of storytelling, in partnership with Creative: fosters and hones team’s editorial ability to craft and articulate benefit communication in profound, consumer meaningful
Ensures creative is rooted in brand equity and strategy
Builds capability in team to judge strength of creative assets
Must be able to understand and articulate a strategic/360 creative brief. In partnership with cross-functional marketing team, conceptualize, produce and execute on-brand creative content for all platforms. Ability to produce quickly and prolifically (multiple creative outputs per day), while reacting to trends and helping to continually evolve the brand's platforms
Creative and content
Lead, manage, develop and inspire the Creative team, both day to day and long term – engage team in the strategic vision and delivery activities
Direct full scope of North America led asset creation by channel, platform and retailer across categories. This includes Free-Standing Stores, Retail Partner locations, Brand.com and Retailer.com.
Collaborate with cross-functional North America teams, Global teams and outside agencies (as applicable).
Utilize Global guidelines while executing regionally relevant programs that meet North American strategies, timing and financial goals.
Acts as the local guardian of the Brand creative guidelines and drive local relevancy across platforms
Leads Brand in driving consistency of message across all consumer touchpoints in North America
Owns the voice of the brand for all translations to ensure the equity is protected and projected
Works closely with marketing to maximize advertising, social media, PR and influencer strategies, event concepts and instore visualization
Oversees all content creation, photography, videography, agency relationships
Planning and project management
Oversee coordination of all needs for recurring photo and video shoots (i.e., talent, product comps, props, equipment etc.)
Problem-solves and thinks fast on your feet to deliver quick turnaround when required (often in 24 hours or less); ability to thrive in a fast-paced environment
Participates in weekly status meetings and coordinates on a daily basis with cross-functional teams
Spearhead programs in development with outside agencies inclusive of developing briefs based on input from relevant teams, meeting timelines, managing approval process and adhering to budget.
Research, innovation and trend-spotting
Reports regularly on competitive brand activity, as well as leading non-beauty brands
Researches niche brands and creative/editorial outlets for the latest trends and inspiration
Drives creative brainstorms with cross-functional team to help surface new, innovative ways to create content’
Maintain awareness of current trends in visual arts and merchandising, and complete in-store site visits to observe counters in action and/or approve production, research trends and materials. Elevate execution and maintain brand expectations.
Excellent creative and conceptualization skills with an ability to adapt to established styles as well as create new and diverse ones.
Experience in the beauty category either from the brand or retail perspective.
Expert knowledge and experience in graphic design, art direction, photography, video conception, ,UX/UI digital technology and print design standards
Must have excellent skills in creative ideation and implementation of seasonal campaigns as well as daily content delivery
Must have experience managing agency relationships, talent, casting and production teams.
Experience managing on-set creative direction
Excellent communication, organizational and presentation skills.
Excellence and proven ability working in a fast paced and complex environment
Fluency in Adobe Creative Design Suites inclusive of Illustrator, InDesign, Photoshop etc.… (Stellar typography design skills needed); Drawing/Illustration skills is a plus
Ability to build strong relationships both internally and with outside vendors.
Knowledge of retail environments (Department and Specialty Stores), Free Standing Stores, Online and Travel Retail a plus.
Job: Creative / Design
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 2014163
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
The Estee Lauder Companies
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