Warner Music Group Creative Strategist, IMGN in New York, New York
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Job Title: Creative Strategist, IMGN
A little bit about our team:
IMGN Media, a Warner Music Group Company, is a tech-driven media organization specialized in producing and programming social content for Gen Z audiences. IMGN owns & operates a portfolio of media brands in gaming, entertainment, ASMR and more, with an overall reach of over 50 million followers. IMGN is home to Daquan, TryHard, So Satisfying & more highly engaging channels.
Why this could be your next big break:
The Creative strategist creates audience-first, compelling ideas, and content programs across platforms Gen Z loves: TikTok, Instagram, Twitch, Snapchat, YouTube as well as emerging platforms. We pride ourselves on our innovative, diverse, and irreverent point of view.
We are looking for a seasoned creative leader to help lead our team of creative producers and designers in creative invention for our clients and pitches.
Here you’ll get to:
Provide oversight on content strategy, design, creative and execution alongside our Brand Partnership team. Report and work closely with our Chief Strategy Officer.
Pioneer new ways for brands to engage and reach audiences in social and other spaces.
Oversee management of client brand channels, high-performing social ad creative, and innovative influencer campaigns.
Lead the way on emerging platforms.
Help develop high level creative strategies for pitches.
Work with the team to conceptualize, develop, and pitch big ideas; constantly setting the bar on creative concepts and campaigns as the company continues to grow and develop.
Be social savvy - know TikTok, Insta and Snapchat.
5+ years of experience in a creative marketing role at creative agencies, brands, or social first publisher (preferably combination), focused on social media
Experience taking projects from concept through activation
Strong art direction and brand strategy experience
Deep understanding of storytelling across varied social formats
Very organized, able to manage a ton of things simultaneously
Collaborative, passionate, and skilled mentor and team leader
A love of pop culture, from music to movies to film to games
A deep passion for Internet culture - memes, trends, platforms, and influencers
With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.
For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
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