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News Corp Data Product Lead in NEW YORK, New York

Job Description :

Data Product Lead

Job Description:

One of the most innovative and high-profile teams in News Corp is looking for a seasoned Data Product Lead to help accelerate its vision. The role will be accountable for driving our audience, context, insights & measurement products and capabilities across all of the News Corp businesses for commercial purposes. A successful candidate will have had previous success in managing advertising-related data products within a fast paced environment.

Key Responsibilities:

  • Focus on accelerating the commercial data product strategy in partnership with News Corp’s business units.

  • Define data product development process to ensure it is able to meet strategic and tactical needs globally. Build and manage feedback loops to continuously identify and improve on existing products.

  • Define and manage audience insights product roadmap and milestones by utilizing market data, competitive understanding and customer insights.

  • Define and manage programmatic insight tools and dashboards leveraging log level data from adserving, prebid from across News Corps’ ad technology stack.

  • Own and drive requirements across suite of digital ad effectiveness products.

  • Identify gaps in audience data, and assess available 1st, 2nd and 3rd party data sources to help fill the gap.

  • Drive data evaluation and partner selection to ensure clear differentiators that allow News Corp to maintain a market leading publisher approach to audience targeting.

  • Liaise with internal teams (including sales) as the data subject matter expert to ensure products are meeting customer needs.

  • Develop creative new insights and marketing strategies for the data business that are applicable across business lines.

  • Contribute to business development and client pitches by helping to develop case studies and other collateral.

  • Work with cross functional teams to execute best practices for new products that will ultimately help grow the business.

Key Skills and Experience:

  • 6-9 years of relevant work experience, including managing a team. Must have previous experience managing a team.

  • Strong commercial data product background is required.

  • Mastery of SQL Required, Python experience a huge plus.

  • Strong understanding of the advertising technology ecosystem, how adservers, auction dynamics and the “pipes” work.

  • Data related experience in an agency, brand or publisher.

  • Native familiarity with web/networking, analytics, machine learning systems landscape.

  • Experience working directly with engineering teams.

  • Excellent project management skills.

  • Ability to navigate a complex stakeholder matrix and manage priorities

  • Outstanding interpersonal skills to build relationships with key stake holders in different markets

  • Passion for problem solving

  • History of successfully working with senior executives

  • Start-up minded or start-up experience preferred

About News Corp

News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, cable network programming in Australia, and pay-tv distribution in Australia.

Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom.

Job Category:

IT Development Group

About Us

News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, cable network programming in Australia, and pay-tv distribution in Australia.

Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom.

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