Job Information
News Corp Data Product Lead in NEW YORK, New York
Job Description :
Data Product Lead
Job Description:
One of the most innovative and high-profile teams in News Corp is looking for a seasoned Data Product Lead to help accelerate its vision. The role will be accountable for driving our audience, context, insights & measurement products and capabilities across all of the News Corp businesses for commercial purposes. A successful candidate will have had previous success in managing advertising-related data products within a fast paced environment.
Key Responsibilities:
Focus on accelerating the commercial data product strategy in partnership with News Corp’s business units.
Define data product development process to ensure it is able to meet strategic and tactical needs globally. Build and manage feedback loops to continuously identify and improve on existing products.
Define and manage audience insights product roadmap and milestones by utilizing market data, competitive understanding and customer insights.
Define and manage programmatic insight tools and dashboards leveraging log level data from adserving, prebid from across News Corps’ ad technology stack.
Own and drive requirements across suite of digital ad effectiveness products.
Identify gaps in audience data, and assess available 1st, 2nd and 3rd party data sources to help fill the gap.
Drive data evaluation and partner selection to ensure clear differentiators that allow News Corp to maintain a market leading publisher approach to audience targeting.
Liaise with internal teams (including sales) as the data subject matter expert to ensure products are meeting customer needs.
Develop creative new insights and marketing strategies for the data business that are applicable across business lines.
Contribute to business development and client pitches by helping to develop case studies and other collateral.
Work with cross functional teams to execute best practices for new products that will ultimately help grow the business.
Key Skills and Experience:
6-9 years of relevant work experience, including managing a team. Must have previous experience managing a team.
Strong commercial data product background is required.
Mastery of SQL Required, Python experience a huge plus.
Strong understanding of the advertising technology ecosystem, how adservers, auction dynamics and the “pipes” work.
Data related experience in an agency, brand or publisher.
Native familiarity with web/networking, analytics, machine learning systems landscape.
Experience working directly with engineering teams.
Excellent project management skills.
Ability to navigate a complex stakeholder matrix and manage priorities
Outstanding interpersonal skills to build relationships with key stake holders in different markets
Passion for problem solving
History of successfully working with senior executives
Start-up minded or start-up experience preferred
About News Corp
News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, cable network programming in Australia, and pay-tv distribution in Australia.
Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom.
Job Category:
IT Development Group
About Us
News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, cable network programming in Australia, and pay-tv distribution in Australia.
Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom.