Path Interactive Digital Account Manager - Client Strategy - Spring 2021 in New York, New York
We?re looking for a digital account manager with a passion for the digital world, a propensity to problem-solve, phenomenal attention to detail, and display strong leadership qualities. The candidate should be a self-motivated team player who can manage and prioritize multiple simultaneous digital projects and provide client facing proactive communication daily on strategy and project status.
The Digital Account Manager will be a key member of our Client Services team and collaborate with internal SEO, SEM, Digital Media, Creative and Analytics teams. This position will report to the Group Director, Client Strategy.
Lead role for client-facing interaction with agency day to day, owner of overall client satisfaction and proactivity of account to drive digital marketing goals.
Core responsibility to collaborate and oversee agency standards on key marketing service deliverables for mid-large agency accounts in the form of Powerpoints, POV?s and analytics reports from excel to dashboard technologies to optimize, retain or upsell business.
Build empathetic personal relationships with clients and understand their business objectives to ensure partnership satisfaction
Schedule, organize and facilitate client campaign initiatives across all agency channels; hold regular internal meetings to effectively guide client conversation to ensure clarity and productivity
Oversee implementation, delivery and execution of program promise; manage client expectations by providing timing and budget implications of scope change requests
Maintain and/or improve account profitability through effective scope management
Understand client business needs and objectives; develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics, develop key insights for quarterly and annual business reviews
Keep abreast of industry developments and research and participate in the digital marketing/SEO/social community online
3 years + experience managing digital marketing programs, with proven results in Paid Search, SEO and/or social media initiatives
2 years + experience in agency environment preferred
Experienced in compiling, documenting and communicating client requirements to internal stakeholders (in digital marketing, or creative services, or operations)
Must have experience overseeing implementation or managing and executing digital campaigns as main client point of contact; search & social experience preferred
Strong written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members
Strong grasp and demonstrated application of marketing and communication principles
Advanced knowledge of web analytics and digital marketing tools, including Google Analytics and Google Ads Keyword Planner (Conductor Searchlight and Marin knowledge a plus)
Bachelors or advanced degree in marketing, advertising, communications, business, or a related area
Strong proficiency in the Microsoft Office Suite, especially PowerPoint and Excel
Basic to intermediate knowledge of HTML
Demonstrated excellence in building and maintaining profitable client relationships
Future-minded individual with a strong desire to contribute to an emerging leader in the online media space
Culture, Benefits & Perks:
Great company culture. We offer flexible work schedules, summer Fridays, and unlimited paid vacation time.
Amazing teammates. We hire exceptional talent based on our core values and collective culture.
Ability to make an impact. Being a 80-person agency and having small teams, you can make a difference with your efforts and work.
Competitive salary and great benefits.
Employer matched 401-K, paid maternity, wellness events, weekly fitness classes, fun events and more!
Path Interactive is a leading digital + search marketing agency providing results-oriented solutions for national, regional & local business clients. We have been named Advertising Age's 'Best Place to Work' and a Crain's 'Best Place to Work in NYC' for multiple years. This position is located in the Flatiron district of New York City, with remote options available; our team of highly skilled marketers knows how to work hard and play hard. We offer competitive compensation and benefits packages, and are looking for someone who is eager, inquisitive, and wants the opportunity to grow with an amazing company.