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CBS Corporation Digital Coordinating Producer, CBS This Morning in New York, New York

Digital Coordinating Producer, CBS This Morning

REF#: 34574

CBS BUSINESS UNIT: CBS News

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

ABOUT US:

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

DESCRIPTION:

Key Responsibilities:

-Manage social / digital content and broader strategy for CBS This Morning

-Responsible for growing and optimizing engagement across digital platforms including Facebook, Apple News, Twitter, YouTube, Instagram and what hasn’t been invented yet

-Oversee CTM digital and social team

-Manage overall weekly priorities and day-to-day digital output

-Develop ideas for unique social content for on-air talent, exclusive interviews, original reporting, special projects and breaking news

-Work closely with anchors and on-air talent to grow their social presence

-Analyze user data to maximize opportunities to convert passive social followers into active viewers

-Work closely with CTM senior editorial team

-Collaborate closely with other parts of news division including PR, Marketing, Interactive

-Approve promotional copy and elements across digital platforms

QUALIFICATIONS:

'-Six to ten years of experience developing digital and social content at a news organization

-Experience managing a digital or social team

-Deep understanding of digital analytics tools as well as other tools and tricks of the trade

-Expertise with social targeting

-Successful track record in developing and implementing digital initiatives

-Proven ability to make editorial judgments and strong understanding of news programs

-Knowledge of emerging media trends and technologies

-Creative self-starter and strong work ethic

-Demonstrated ability to go beyond established formulas

-Ability to balance multiple projects in a fast-paced environment and meet deadlines

-Boundless curiosity to follow news events, culture and the people/ideas shaping our world

-Strong communicator of ideas

-Willingness to adapt working schedule to cover special events and breaking news

-Knowledge of social targeting with proven ability to run paid campaigns

-Able to build social talent profiles and use industry tools to provide feedback and reporting on effectiveness of social campaigns

-Bachelor’s Degree or above

-Position based in NY

-Experience working closely with on-air talent a plus

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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