Practising Law Institute Digital Marketing Manager in New York, New York
PLI educates and informs lawyers and other professionals with innovative programs, publications, podcasts, and additional resources. With a sterling reputation developed over 90 years, PLI is a trusted source of professional development and knowledge for the legal community. A nonprofit organization, PLI is also known for its dedication to providing pro bono training and resources to ensure access to justice. Overview Join PLI and represent the legal community's premier provider of continuing education and research services as a Digital Marketing Manager in our New York office. Work in a collaborative environment with a diverse employee community that prides itself on a genuine commitment to a work-life balance (3+ weeks of vacation days and hybrid remote/in-person schedules for most roles!). Grow your career and support the marketing team to plan, develop, and execute marketing plans and initiatives for PLI products and services. PLI serves lawyers and other professionals with innovative programs and publications. With a sterling reputation developed over 90+ years, PLI is a trusted resource for the legal community and known for its dedication to providing pro bono training and resources to ensure access to justice. KEY RESPONSIBILITIES Maintain the email marketing calendar Coordinate the day-to-day execution of email development and deployments, and shepherd each email through approval process with key stakeholders. Develop dynamic content and light ampscript when appropriate Determine appropriate email deployment parameters within Marketing Cloud for all deployments, such as send time optimization, journey vs automation, etc Keeping the Marketing Cloud environment organized Maintain email templates Run A/B tests, conduct analysis, prepare reports, optimize campaigns based on findings, and advise Marketers and other departments Adhere to all CAN-SPAM and worldwide laws when appropriate Manage development of updating and creating email templates, working in collaboration with other departments, including Art, Digital, IT, or others as required Educate Marketers and other team members on email best practices Actively participate in Marketing Cloud Pardot meetings to drive marketing innovation and manage email-related stories generated through the team's work Ongoing communications with product owners as part of editorial process Troubleshoot subscriber issues / delivery failures Coordinate with Data Team to ensure list hygiene Other duties, as assigned QUALIFICATIONS AND REQUIREMENTS Bachelor's degree with a focus on Marketing or related field is required 3-5 years of relevant marketing experience Experience setting up email marketing campaigns, preferably with knowledge and experience in Salesforce Marketing Cloud and Pardot Excellent knowledge of, and experience with, HTML/CSS Basic scripting experience a plus Some experience with Adobe Photoshop Strong quantitative skills to analyze data and make informed decisions Must maintain strict daily deadlines, the capacity to multitask, and be detailed oriented Strong communication skills Curious and a strong problem solver Your benefits at PLI PLI offers a generous benefits package and is committed to creating an interesting, collegial, and supportive work environment: Medical, dental and vision plans for employees and their families Generous employer contribution to employee retirement savings account Ample paid time off and holidays, summer Fridays Flexible hybrid remote/in-person scheduling for most roles Unlimited access to LinkedIn Learning web-based training along with other career development opportunities Work-life balance initiatives One-time $500 Home Office Allowance Gym/Wellness Allowance of up to $300 each calendar year Compensation Range for this position $85,000 - $90,000 per annum (Exact compensation may vary based on skills, experience, and location.) About PLI Founded in 1933, Practising Law Institute (PLI) is a nonprofit learning organization dedicated to keeping attorneys and professionals at the forefront of knowledge and expertise, as well as preparing them to fulfill their pro bono responsibilities. PLI delivers the highest quality, accredited, continuing legal and professional education programs in person and online, presented by more than 4,000 expert volunteer faculty members. Additionally, PLI publishes a comprehensive library of treatises, course handbooks, answer books, and journals, also available through the PLI PLUS online platform. The essence of PLI's mission is a commitment to the pro bono community, with scholarships and complimentary memberships available to qualified legal services organizations and individuals. More information about PLI may be found on our website . EEO Statement Only those applicants who meet our requirements for this position will be contacted. Practising Law Institute is an equal opportunity employer. PLI is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state or local law.