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Generator Media Analytics Digital Media Activation Manager in New York, New York

Position Summary: This role is key to the development and execution of digital campaigns, providing strategic planning support, activation and post campaign analysis across all digital channels. Candidate must have solid foundation of knowledge and experience across all digital media channels. Candidate must exhibit a proven ability to plan, execute, report and analyze digital campaigns across paid social, display, native and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

Responsibilities

  • Organize, implement and manage the day-to-day digital media planning process

  • Contribute to media strategy for clients planning on a local and national basis

  • Aid in the development of campaign set-up, including testing methodologies, reporting requirements and campaign construction

  • Maintain budgets, creative trafficking, and invoicing

  • Strong client interaction on a day-to-day basis

  • Steward campaign pacing and optimization activity

  • Participate in the development of presentations for both existing and new clients

  • Update Supervisor on status of current accounts on an ongoing basis, identifying opportunities to optimize for maximum performance and elevating key issues or concerns as they arise

  • Reviews all reporting dashboards for accuracy while identifying thoughtful performance insights for post campaign reports and presentations

  • Maintain a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.

    Requirements

  • Minimum of 2-3 year’s digital media activation experience

  • Experience in digital and social activation including familiarity with Google Ads and Social UIs (Facebook/Twitter/Pinterest, etc)

  • Deep working knowledge of third party ad servers (Double Click/Google Campaign Manager)

  • Strong leadership and problem-solving skills

  • Dependable, proactive, detail oriented, excellent attendance

  • Ability to balance multiple assignments and set priorities

  • Excellent verbal and written communication

  • Demonstrate excellent analytical skills

  • Strong Microsoft Excel skills a must

  • Strong Microsoft PowerPoint skills are preferred

  • Bachelor’s degree in related field

    Benefits of Working for Generator

  • Annual bonus eligibility for all levels of fulltime, permanent staff

  • Medical/Dental/Vision insurance

  • 401K Program (4% effective match, 100% vesting in agency match from day one of contributions)

  • Competitive time off policy, including Summer Friday program

  • Generator Media + Analytics Training program

  • Passion Pursuit Allowance for personal and professional growth

  • Anniversary spot bonuses

  • Flexible work remote policy

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