Strategic Organizing Center Digital Program Director in New York, New York
Job title: Digital Program Director Reports to: Executive Director The Strategic Organizing Center (SOC) is seeking an experienced digital communications professional with a proven track record of leading effective digital media campaigns. The Digital Program Director is responsible for the development and implementation of high-impact campaigns and all public-facing digital communications for The SOC. The ideal candidate will be a seasoned digital strategist with a wealth of technical and creative know-how, management experience, and a keen eye for aesthetics and new technologies. The SOC: The Strategic Organizing Center (SOC) engages in paradigm-shifting campaigns that confront corporate misconduct, racism and sexism, and challenges existing anti-worker policy and corporate-friendly law in order to grow union membership throughout the US economy. We do this work in partnership with our affiliated unions and with the broader progressive community in the US and globally. Since our establishment in 2005, we have been mission focused on helping workers and unions organize for power at work. Today, our work is focused on such companies as Amazon, Google, McDonald’s, Uber, and campaigns including the Fight for $15 and Code CWA. The Strategic Organizing Center is a democratic union federation whose three affiliated unions – the Service Employees International Union, the Communications Workers of America, and the United Farmworkers – represent some 3 million workers. These unions have been leaders of the American labor movement’s efforts to help workers form unions to secure fair pay, benefits, and justice on the job. Responsibilities: • Lead the digital team and oversee all program efforts • Collaborate with SOC departments to design and execute digital initiatives in support of campaigns • Direct creative and effective digital communications that raise the visibility of the SOC and its campaigns. • Use social media, email, online advertising, and other digital tools to develop online organizing and issue-based programs. • Work with SOC departments to develop creative products in support of research findings and other information for distribution, including editorial design for whitepapers and reports, regulatory filings, charts and data visualizations, shareable graphics for social media campaigns. • Stay abreast of labor issues and specific employers to inform digital products and public-facing communications, as needed. • Maintain relationships with digital vendors, including data brokers, freelance graphic designers, website developers, and digital campaign consultants to ensure effective, timely and accurate • delivery of work in support of campaign initiatives. • Advance the use of best practices in digital communications, e.g., metrics, testing, data analysis, and audience listening. Qualifications: • 7+ years of experience in digital campaigning, at a labor union or other progressive advocacy organization. • Experience leading a team–managing and supervising staff, delegating assignments, communicating expectations and feedback clearly, and developing individuals. • A keen eye for aesthetics, detail, and design trends; able to facilitate creation of final design products. Some graphic design experience a plus. • Proficiency in digital communications strategy and tools, including social media platforms, digital media analytics, and platforms. • Excellent writing and editing skills, with an ability to write clear, compelling, and succinct content that effectively frames our messaging to multiple audiences. • Attention to detail and analytical thinking. • Ability to thrive in a busy, multi-tasking, and time-pressured environment. • Some travel required. Occasional evening and weekend work required. Weekend and evening monitoring of social media required. Location: The SOC has offices in Washington, DC and New York City offers hybrid work options from those locations; work from home up to two days a week Compensation: $105,000 - $115,000 (depending on experience) Benefits: The SOC offers fully employer-paid comprehensive health insurance benefits (medical, dental, vision and prescription benefits) for employees, their spouses or domestic partners, and children; a 12% of salary contribution paid by the SOC to a 401K retirement plan after six months of employment; fully paid premiums for life insurance, short and long term disability; thirteen days of accrued sick leave, plus eight weeks of parental leave, fourteen paid holidays, ten days of paid vacation (vacation time increases with seniority to up to 25 days per year), two personal days and four days of compensatory time. The SOC also offers a $1,500 in professional development budget each year for each staff member. Women and people of color are strongly urged to apply. The Strategic Organizing Center does not discriminate in any of its programs, procedures, or practices on the basis of age, color, disability, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or veteran status.