The Estee Lauder Companies Director, Account Lead, Ulta, Origins North America in New York, New York
Director, Account Lead, Ulta, Origins North America
About the Brand
Powered by nature and proven by science, Origins creates high-performance natural skincare. Our long-standing commitment to protect the planet, its resources and all those who populate it is reaffirmed by our earth and animal friendly practices, packaging, and policies.
Why is this job a perfect match for you?
You’re looking for an opportunity to apply and grow your relationship building skills in a collaborative organization. Your passion for luxury goods is a plus!
What skills will you apply in this role?
This critical role supports VP, Commercial to manage overall relationship with Ulta, working closely with planning and trade marketing. Your will lead the short to medium-term planning of basic, launch, GWP/promo, sets, holiday, and category/marketing strategy. You will deliver sustainable growth plans in account, determining where to play, how to win, and white space priorities. You consider yourself to be an astute business manager with strong relationship building skills, significant people management skills and an understanding of strategic programming to drive profitable sales.
Deep understanding of dynamics of assigned accounts and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP (Gift with Purchase)/sets, events and all other parts of the business.
Develop a full calendar of tailored activities for assigned retailers and retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M, working VP of Commercial, Marketing and Sales.
Operations/planning to grow sales and maximize Return on Investment (ROI).
Reviews full brand calendar of activities for each retailer to ensure support across priority categories in both innovation and commercialization; ensure activities will support sales goals.
Provides guidance to planners to negotiates seasonal stock & sales plans with input from Account & Sales Planning.
Develop promotional calendar for total North America each season across Holiday, Skincare Giveaway, promotional sets, mailers and Consumer Outreach Programs.
Provide feedback to North America Marketing on Brand Category Strategy via the MFP process.
Primary owner/manager of advertising spend for account and in-store visual budget for visual weeks; works closely with Trade Marketing to project manage execution; may manage other key parts of the marketing budget based on guidance from Account Management Lead.
Ensures strong visual presence in store, in local market and on retailer.com (e.g., outposts, out-of-home ads, merchandising); gain market share and rank through product distortion/in store activity.
Works extremely closely with Trade Marketing and Account & Sales Planning to ensure strong business decisions on marketing, assortment, allocations, sampling, sets, exclusives and gifts tailored to retailers’ customers.
Provide recommendations to brand on marketing/merchandising opportunities, competitive landscape, consumer demographics and localization opportunities to create points of difference across accounts.
Retailer Seasonal Plans:
Facilitate Planner development of Seasonal Account plans through helping to implement the following along with guidance from Sales Planning and Operations:
Launch, Holiday, Sets and retailer exclusives
Sales plans for GWP and other key sales events
Door closing / openings estimates
Supports Account Management team to manage P&L items, may provide input or analysis to maximize ROI and sales.
Provide guidance to the planners in the development of seasonal stock and sales plans.
Ensure that best decisions are made with regards to construction.
With finance, reviews door P&Ls seasonally (prepared by finance) to analyze outliers/ensure more profitable & productive doors.
Manage corporate demonstration strategies, produce monthly demo reports for field that monitor productivity/effectiveness (e.g., hour utilization, open positions, BA productivity.).
May develops reporting and analyses to support sales, pilots, and other special events
8 years of related experience with proven success
BA required, MBA preferred
Inspiring and engaging interpersonal skills with the ability to work with people in various disciplines and cross-functions as well as present to senior leadership
Strategic thinker and able to lay out a cohesive and clearly articulated strategy to drive the brand
Must be a team player and a self-starter adept at problem solving
Must possess strong collaboration and influencing skills in order to translate strategic objectives into sales-driving action
Expertise to translate shopper insights and unique retailer strategies into key action steps
Passion for digital and driving omni-channel sales strategy
Strong business acumen and financial ability (i.e., P&L management, business drivers, building new channels/growth, savvy with standard business analyses) and analytical thinking
Clear and concise written and oral communication skills as well as engaging presentation skills
Domestic travel – safely when appropriate
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1927074
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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