Job Information
L'Oreal USA Director, Brand Engagement - L'Oréal Paris in New York, New York
Home (https://careers.loreal.com/en_US/content/Home) / Job Search (https://careers.loreal.com/en_US/jobs/SearchJobs) / 179740
Director, Brand Engagement - L'Oréal Paris
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=179740)
Back
Permanent
New York, NY, New York
Digital
Full - Time
01-May-2024
Title: Director, Brand Engagement ( A&I , PR & Brand Equity )
Division: CPD
Department: L’Oréal Paris
Supervisor’s Position: AVP, Brand Engagement
Location: Hudson Yards, NY, NY
Job Summary
The L’Oréal Paris US Brand Engagement Team is looking for a strategic, creative and consumer centric marketer to lead the full brand engagement eco-system for the Cosmetics and Haircolor categor ies + B rand E quity.
This person will be responsible for developing business-driving full funnel strategy and execution across all brand engagement verticals inclusive of A&I, Social, PR and Philanthropy. They will assist in connecting brand engagement verticals to the customer journey to drive key KPIs ( Traackr /MIM, TikTok Engagement and Video Views, DBPI), with a focus on recruiting Millennial and Gen-Z audience and maximizing our existing customer base. This leader must be an influencer and social media expert and have their finger on the pulse of beauty, culture and the masstige landscape, bringing best-in-class thought leadership and innovation to the Brand Engagement team. This person must have a strong business acumen, understanding of sales /retailer , competitive landscape, insights, and experience in paid media .
Responsibilities
The role of the Director will include (but is not limited to) the following responsibilities :
Influencer /Social Marketing Management:
Develop VIP & Macro, Advocacy & Influencer strategy to drive brand love, awareness, and conversion in support all new launches , pillars and business objectives
Manage all Influencer Marketing initiatives and aspects of the brand’s go-to market 360 plans from strategy, through activation and reporting results both internally and on Traackr
Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management teams
Develop always-on nano/micro influencer strategy to increase awareness and advocacy
Co- manage the influencer negotiation/contracting and briefing process directly with influencer managers, internal legal team, and any 3 rd party influencer agencies
Partner with Social Leads on all paid social media campaigns and activations to ensure alignment for maximum reach and results across organic, paid and earned ; and ensure cohesive storytelling across all activations
Oversee strategy to increase LOP’s share of influence within the category through awareness and conversion programming
S upport and attend Influencer-related and industry events as needed
Co-lead TikTok shop day to day management and execution
Partner with BBD’s and social leads to align on key moments to properly plan and execute affiliate programming /special retailer events
Oversight of Owned /Earned social strategy and activation across all platforms for cosmetics/ haircolor
Support team on CCC strategy, plan and output
Enhance strategy as needed based on industry trends, innovations, consumer preferences, performance reporting and consumer-focused data (studies, retailer consumer reports, competitive analysis, etc )
Reinforce DMI guidelines and processes to category teams to help maintain brand DNA in influencer/creator selections, paid media and content
Co-Manage the Brand Engagement budget and product forecasting PO tracking, collaborate with finance on trend exercises, and manage Onefluence Data Integrity Project
Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally
Influencer Trips /Category Events/Tentpole Activations
Lead the event strategy to create unique experiences that build brand love and fuel advocacy
Oversee Production company and lead all communication and feedback
Oversee development of internal invite lists, event ROS, attendee facebooks , etc.
Lead invite outreach on behalf of the brand in partnership with the team
Lead event recap and report on ROI
Public Relations
Serve as the Day to Day comms and press lead for your categories in partnership with PR agency
Oversight of all Media p itching
Lead strategy, talent identification, securement of full year Red Carpet Get The Looks
Co-lead Spokesperson Announcements- 360 launch inclusive of media, events, seeding, social, and A&I
Responsible for conceiving and executi ng Annual Editor 1st Half Event unveiling all new launches
Support Product/Brand C risis /Corporate Communications management
Philanthropy
Responsible for co-creating the strategy, vision and roll-out plan for always-on philanthropic program Women of Worth
Lead honoree relationships , paid media, executive communications, social and A&I
Co-lead Annual celebration gala , summit and judging
Job Requirements
8-10 year’s experience in social media marketing, influencer marketing, PR and event strategy
Bachelor’s degree in related field
In-depth knowledge and experience with all major social media platforms, including TikTok,META , YouTube, Pinterest, SnapChat
Understanding of affiliate model whether through Tiktok Shop or third-party platforms ( i.e. LTK)
Deep understanding of social platforms, beauty social trends, talent and social analytics
Attention to detail and high level of organization
Experience managing budgets with moderate autonomy
Strong written, oral, and interpersonal communication skills
Ability to effectively structure and articulate presentations
Aptitude to thrive a fast-paced and rapidly changing environment
What’s In It For You:
Salary Range : $ 14 0,0 00 – $ 200,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks ( VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.