Waggener Edstrom Director - Content & Channel Strategy in New York, New York
WE Communications is looking for a seasoned digital health communications practitioner with experience in the pharmaceutical/biotech sector to join our growing Content & Channel Strategy team. Focusing on healthcare, pharma and biotech clients, this is a critical client-facing role to lead and drive digital and social media campaigns, including content development, channel strategy, facilitation of the regulatory review process, and paid promotion. Other responsibilities include identifying growth opportunities and contributing to a team of digital subject matter experts through thought leadership. While this role will not have direct reports initially, mentorship across our function and leadership of project teams is essential. This position will report to the EVP, Content & Channel Strategy and location is flexible.
Lead healthcare content and channel marketing strategies to position and amplify stories across multiple channels
Lead teams in development of comprehensive digital strategies spanning owned, earned, and paid elements for our healthcare portfolio
Demonstrate deep understanding of the healthcare regulatory environment on social media and how to navigate for branded and unbranded content
Provide channel expertise across FB, IG, YT and new and evolving platforms
Serve as an expert on paid social strategy
Liaise with Creative and Account teams to manage project execution, including brief development, facilitation of client reviews, and enforcement of timelines
Coordinate with Insights & Analytics for regular metrics reports; deliver findings to clients alongside actionable recommendations
Play a key role in leading, managing, and growing several healthcare accounts
Works directly with DXT leadership across North America offices to ensure all deliverables are on strategy and to the highest quality
Serves as the strategy lead, partnering with other strategist, account, creative, and data teams
Provides ongoing strategic counsel across multiple healthcare accounts
Fosters existing and new client relationships
Participates in new business and business growth efforts
Identifies growth opportunities with account teams for existing clients
Brings a strong POV to the table through active participation in brainstorms, client recommendations, and leadership discussions
Plays a large role in evangelizing our digital capabilities with internal teams, clients, and prospects
Manages account budgets, client satisfaction, and team resourcing needs
8-9 years’ experience in building content and channel strategies, primarily for pharmaceutical/biotech clients
Works effectively with leadership and account leads
Understands the value of digital & social media for owned and paid within the healthcare regulatory environment
Experience planning integrated digital media campaigns
Ability to establish strong client relationships and client service management
Experience managing, guiding, and training others
Strong organizational skills and ability to manage multiple projects with multiple teams
Experience with campaign and client financial management & reporting
Experience with wide range of social platforms
Knowledge of digital tracking & measurement tools
Ability to work effectively with leadership team and other stakeholders
WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action.
For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.
We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
Posting Location Display Name : United States-NY-New York City
External Company URL: www.we-worldwide.com
Street: 110 Leroy St