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Luxottica Director CRM Marketing in New York, New York

Requisition ID: 642311

Position: Full-Time

Total Rewards: Benefits/Incentive Information (

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.


The Director of CRM & Loyalty for Luxottica Brands leads the development of a consumer-centric contact strategy that grows Brand consumer loyalty and brand advocacy. Skilled at both interpreting data and shaping the creative/messaging, the Director applies customer insights and analytics to influence the communication journey. The Director leads the development of innovative new touchpoints driving collaboration of cross-functional teams to establish and evolve a highly personalized, omni-channel customer & patient journey.


  • Manage day-to-day relationship with the Brand to deliver against objectives and target

  • Manage the CRM planning and communications that supports the NA Brand businesses

  • Serve as main point of contact for the Brand, communicating ongoing updates of project status, results & learnings, broader industry trends

  • Oversee timelines and proper execution of ideas within fast-paced, dynamic environment

  • Oversee budget & forecasting

  • Manage a team of direct reports

  • Manage internal & external agency relationships to maximize efficiencies

  • Devise and implement strategies aimed at growing consumer loyalty and brand advocacy

  • Lead strategic development of a customer-centric, loyalty-based approach to CRM initiatives across email, direct mail and sms channels

  • Collaborate with Marketing, Ecommerce, Corporate teams and other functional areas to activate unified contact plan across customer facing channels

  • Build platforms to enable personalized, dynamic content, integrating predictive analytics and segmentation strategies

  • Drive increased effectiveness of communications (lifecycle, bulk/seasonal ) using a data-driven approach to optimize and continuously improve member experience and company value for both retail & online businesses

  • Responsible for Brand CRM program goals, focused on growing sales impact and ROI. Provide course-corrections and optimization as needed.

  • Recommend test strategies to improve ROI and increase online & in-store sales

  • Partner with external and internal resources to provide synthesized learnings and overall measurement of CRM/Loyalty activities

  • Develop strategies to enhance existing customer & patient lifecycle and to create brand new journeys buying based for optical customers

  • Local market oversight and management and support for launch of new loyalty program

  • Drive the strategy and delivery of mass and targeted value propositions

  • Collaborate with cross-functional team to deliver omni-channel consumer experience


  • 10+ years of experience with CRM related direct to consumer marketing/channels

  • Bachelor’s degree

  • Loyalty Marketing preferred, having worked for leading Retailers or Luxury brands with developed CRM programs

  • International experience a plus

  • Customer centric approach to marketing and analysis

  • Ability to influence across diverse set of stakeholders

  • Success managing multiple priorities and deadlines

  • Ability to manage across functional teams in a highly matrixed environment

  • Exceptional verbal and written skills


  • MBA preferred

  • Eyeweare/eyecare Business experience preferred

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner).

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.