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L'Oreal USA Director, Global Marketing – Kiehl’s DMI in New York, New York
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Director, Global Marketing – Kiehl’s DMI
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
10-Apr-2024
Division: Luxury Products Division
Location: 435 Hudson Street, New York, NY
Reports To: Assistant Vice President, Global Marketing
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
A Director, 360 Global Marketing and is responsible for new and resupport launches that are innovative and respond to our target consumer needs AND the production, coordination & consistency of content across online & offline consumer touchpoints. This role will define the 360-activation plan for my respective pillar, collaborating with cross-functional teams to develop relevant and impactful assets and guidelines, ensuring integrated engagement across all channels. This role work closely with the right parties (development, labs, other DMI teams etc.) to develop projects.
Job Duties and Accountabilities
CONCEPT CREATION
Identify relevant insights from market trends/consumer insights & innovations to define data-driven strategies, business models, and innovative concepts for new and resupport launches
Responsible for product creation and resupport
Collaborate with the right parties from early stages onwards
Ensure the feasibility & profitability of the project
Validate product claims with relevant parties (Labs, Valorization, Legal…)
Manage legal aspects of the launch (including naming)
ACTIVATION ORCHESTRATION
Develop an integrated and 360 customer experience journey, tailored to the concept
Brief all relevant agencies to develop impactful and consistent assets; manage all back-and-forth
Animate the 360 métiers kick-off, brief them on the product and the concept and orchestrate the move from the development phase to activation phase
Manage the development of all 360 assets dedicated to the concept and own the timelines
Develop impactful Marketing books and commercialization notes for countries to enrich animations
Brief and develop paid media for owned projects; ensure assets ladder up to launch/resupport strategy
PROJECT MANAGEMENT & 360 COLLABORATION
Responsible for both launching new projects and ensuring the animation of existing SKUs
Monitor yearly budget allocation for projects in collaboration with the Finance team
Holistic, end-to-end project management (from concept to MAD to post-mortem analysis)
Work closely with Zones & Drive Countries to understand their local needs and performance
Work closely with my Category Head to elaborate sub-category calendar and plan
Orchestrate work with all partners: PD, retail, purchasing, supply, Creative, digital, Social agencies,…
Core KPIs:
Innovative and profitable projects
Product launch and asset delivery timing
Core SKUs growth / top opportunities growth
Quality & adoption of activation content
360 activation: track performance
360 asset delivery timing
Team engagement and motivation
Deliverables/outcomes are:
Desirable, aesthetic and breakthrough projects
Timely product development
Coordination between DMI and cross-functions
360 activation concept
360 coordination of asset development
360 consistency and relevancy
Have in-depth knowledge of:
Brand DNA
Consumer habits, needs & wants
How to build visual and impactful assets
Global trends, textures, competitors,…
Zone and key countries needs
DMI functions requirements & needs (labs, dev, MSL, etc)
Product development: décor technology, PVIs, retro planning (…)
Winning competition activation and contents
Agency management best practices
Team management:
Ensure team growth and development, positive morale and engagement and empower for decision making
Foster collaboration within the brand and coach junior managers
Enforce 360 ways of working and mindset
What We Are Looking For:
Required Qualifications:
Bachelor’s degree
5-10 years of experience
Strong communication and project management skills
MS Office
Preferred Qualifications:
Beauty experience
Skincare experience
What’s In It For You:
Salary Range: $140,100.00 – $203,200.00
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or