Under Armour, Inc. Director, Global Store Experience in New York, New York
New York, New York
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Director, Global FlagshipStore Experiencewilllead experiences, marketing & creative strategies for our global flagship locations in partnership withGSD,GVMand GSO for UnderArmour.
Responsibilities includesetting best-in-class brand strategy within these pinnacle global locations, working closely within our go tomarketprocess to amplify storytellingfor key seasonal stories and driving an engaging consumer experience thatbuildsthe brand and conveys our latest innovations to make athletesbetter.
Develop strategies for global flagships through the integrated experience plan to ensure all touchpoints are considered to strengthen brand identity through the lens of the focused performer.
Identify consumer trends, and maintain knowledge and execution of industry best practicesfor
retail marketing & creative as well as performing ongoing benchmarking of the competitive landscape to ensure these locations are on the forefront ofstorytelling.
Drive Go-To-Market Strategies – Develop and own all Marketing focusedproductand brand stories for global flagships. Design rolling 18-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners.Setand manage budgets for alltouch-points.
Partner with consumer insights toconductregular environmental analysis, including an assessment of competitors and industry/consumer trends to build and make informedstrategies
Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumertouch-points.
Activation - Create architecture of "when & where the story is told" - selection & "flighting" of global campaign elements, developing points of view on how tobringto life stories within flagship locations.
Drive and execute compelling storytelling at store level through close collaboration with VM, Field leadership, merchants and marketingteams.
Partner closely with sports marketing on in store events, public relations, digital and grassroots marketing on asset activation strategies to consistently drive traffic and engagement at point of sale.
Influence and Amplify global plans thatconsiderlocalized flagship adoption to drive growth and relevancy in marketsworldwide.
Focused management of creative agencies and relationships for timely, high quality deliverables within budget.
Responsible for seasonal programming of experiential touchpoints within all global flagships and identification and management of agency support andbudget.
Positions the store as our topmediaoutlet through working closely with PR and Internal Communications to create and activate VIP athlete events and experiences in store that have globalreach.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Under Armour, Inc.
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