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The Walt Disney Company Director, Marketing (ABC News Live) in New York, New York

  • Lead the marketing strategy for ABC News Live: Develop the marketing strategy for ABC News Live. Collaborate across with editorial teams, PR/comms, distribution partners, external marketing firm, and other key stakeholders to build awareness and viewership of the streaming channel.

  • Manage external firm and paid marketing budgets: Hire and manage a marketing firm focused on paid campaigns for ABC News Live.

  • Data-informed optimization of the marketing mix: Build a model for audience growth of ABC News Live that takes into account audience acquisition and retention data across various distribution endpoints to hone in on the most efficient growth levers for the streaming channel.

  • Execute synergy campaigns: Leverage Disney’s unparalleled reach to promote the streaming channel across a breadth of linear and digital properties.

  • Manage a team of high-performing marketers: Manage a seasoned team of marketing professionals and work hand-in-hand with other marketing teams at ABC News and across the Walt Disney Co.

  • 8 -10+ years of marketing experience

  • Proven leader with experience building and managing teams

  • Experience hiring and managing external partners

  • Strong collaborative skills and the ability to build consensus

  • Analytical mindset with the ability to derive insights and recommendations from data

  • Strong presentation skills and excellent written and verbal communication skills

  • Interest in shaping the future of news

BA/BS required The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. Combining the Company’s direct-to-consumer streaming services – ESPN+, the Disney SVOD service coming in 2019 -- alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Job Summary

ABC News is an ambitious, mission-oriented team of journalists, technologists, and business specialists growing the marquee news brands within The Walt Disney Company. Reaching hundreds of millions of online news consumers each month, the digital group oversees multi-platform experiences for ABC News, FiveThirtyEight, and Good Morning America. The marketing team is responsible for growing the reach and deepening the engagement of the audience for these brands, with a particular focus on ABC News Live, the leading 24/7 streaming news and live event channel.

ABC News Digital is seeking a Director of Marketing to help design and execute the marketing strategy for ABC News Live. The Director will manage the department’s budget to drive viewer acquisition, leveraging paid, owned, and earned channels across linear, digital, and other media. This role will be responsible for leading a team, hiring and managing external partners, and creating marketing synergies across Disney. The Director will work closely with counterparts in editorial, audience development, analytics, product, and advertising sales.

The ideal candidate will be analytical, with an ability to translate data into insights and recommendations. Additionally, the Director must have experience managing outside agencies. This role will play a critical part in helping to lead the streaming future of news.

Required Education :

BA/BS required

Preferred Education :

  • 8 -10+ years of marketing experience

  • Proven leader with experience building and managing teams

  • Experience hiring and managing external partners

  • Strong collaborative skills and the ability to build consensus

  • Analytical mindset with the ability to derive insights and recommendations from data

  • Strong presentation skills and excellent written and verbal communication skills

  • Interest in shaping the future of news

Company Overview :

English

Job ID: 735295BR

Location: New York,New York

Job Posting Company: Direct-to-Consumer and International

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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