KIND Director Marketing Finance in New York, New York
Who are we?Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What you’ll do
As the Director, Marketing Finance you will be responsible for financial analysis, reporting and planning to support the Marketing & New Product Development Teams along with being the primary finance business partner with the Creative Snacks Teams. This individual will work with the VP of Finance to refine current reporting models and analyses as well as put in place new reports and analytical tools to help bring the business to the next level of success in the marketplace. This position will report to the VP of Finance and work directly with all levels of the KIND team. This individual must develop a quick command of all financial aspects of the business including pricing, product costs, trade spending, marketing spending and overhead expenses.
Manage the Creative Snacks P&L and associated opportunities and risks of the business unit.
Partner with the Creative Snacks teams to evaluate new opportunities, support the forecasting process and lead ad hoc projects.
Manage the month end close for the Creative Snacks business. Track actuals vs budget and forecast. Provide variance analysis, Trade & EBITDA bridges with recommendations & solutions to successfully deliver to plan.
Manage pricing architecture and management of the various Creative Snacks product lines, in partnership with the sales, operations & new initiatives marketing teams.
Develop and complete models for evaluating business opportunities.
Lead the analysis of new product introductions, analyzing potential product pricing and costing scenarios, pack architecture and quantifying launch risks
Key member of the commercial finance team assigned to any qualified business opportunity; proactively identify risks and opportunities and work with team members to mitigate risks and maximize opportunities
Development of the commercial strategic plan
Interpret available data and guide other team members on financial viability of opportunity
Partner with Brand VP on integrated business planning process; interpret consumption data and trends to influence sales forecasting.
Support the forecast process including strategic plan, monthly brand consumption forecast, key customer forecasts, evaluate impacts of product and channel mix and sku discontinuations
Partner with the Marketing team to manage Marketing spend against budget/forecast and optimize spend tactics to drive performance of the business.
Tracking performance against strategic initiatives; partnering with the Commercial Leads on updating the strategic plan.
Contribute significantly to the VCP, annual planning and budgeting process and financial forecasting of monthly and full year results.
Manage the Risk & Opportunity process for Net Sales & Marketing Spend, and Marketing & NPD Cost Center budgets
Review monthly financial forecasts for accuracy and analyze monthly operating results. Summarize variances vs budget & forecast, highlight problem areas and trends; recommend operational & financial improvements including revenue optimization and cost reconfiguration.
Drive operational excellence through management of obsolescence risk and cost savings opportunities
Acting as financial lead supporting marketing & NPD teams in driving top-line growth profitably
Act as single point of contact on marketing related KPIs
Partner with Marketing, NPD and Cat Management groups to support and roll out ROI models and best practices to evaluate the effectiveness of marketing activities to drive growth.
Provide quarterly Product Line P&Ls and insights to financial performance; provide recommendations to improve financial performance.
Support the evaluation of new product launches at the 3, 6, 9 & 12 month marks; lead the financial evaluation of post-mortem of new product launches
Deliver sound financial information to business team, including consumption trends, key performance measures and in-depth cause and effect analysis on a variety of complex financial/business/operating issues
Provide insight into monthly and annual gross sales and marketing spend projections
Support month and year-end close, working closely with VP Finance
Design, develop and maintain division reporting tools to drive accountability
What you’ll bring to KIND
Able to position yourself as a trusted advisor to your clients and build strong working relationships
Accountable for your results and how those are achieved
Detail oriented with strong organizational, analytical and problem solving skills
Analytical and able to convert data to strategic business insights
Persistent in overcoming and removing obstacles that impact goal achievement
Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
CPG or Food Industry experience within Commercial Finance required
5-8 years of financial analysis and reporting experience
B.S. in Finance or Accounting is required. MBA is a plus
Solid interpersonal and communicating skills
Strong analytical and advanced modeling skills in Excel
Knowledge of pricing and cost analysis techniques
Proven ability to balance multiple priorities, work independently and meet deadlines in a fast-paced environment
A drive, commitment and sense of urgency that inspires others to achieve results
Strong proficiency in Microsoft Excel, PowerPoint and ERP systems
- CPA with Big four background preferred
What KIND offers
Competitive salary, including a target bonus and an impressive benefits package!
Flexible Paid Time Off. Choose what works best for you, including summer hours
Excellent health, dental & vision insurance, with options to fit you & your family’s needs
Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
Casual office dress code â€“ feel free to wear your KIND gear
Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
Training & tuition reimbursement program, because continuing to learn matters and we support your development
A dynamic, ambitious, fun and KIND work environment
The opportunity and responsibility to be KIND everyday
EEO At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Keyword: Director Marketing Finance