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Director, Marketing - Fragrances (Prestige) in New York, New York


Major Duties:

  • In partnership with the US team, Sales, Direct-to-Consumer, & Global Marketing teams, set the strategic vision, marketing strategies and priorities for the US Prestige Fragrances team.

  • Build the consumer-first approach for each Prestige fragrace brand.

  • Lead the development and execute marketing programs for the US region, ensuring successful implementation of the plan (on time & in the budget), working with cross-functional teams

  • Create unique marketing campaigns & Innovative customer solutions that drive retail sales and profitability

  • Drive US media strategy for the prestige fragrance brands and build media plan in collaboration with the media team

  • Leverage data insights to provide recommendations for new brand and product opportunities in the prestige class of trade based upon competitive analysis

  • Fully understand, promote, and utilize customer specific marketing tools in driving company objectives

  • Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar

  • Serve as the marketing resource to the Prestige Sales teams. Partner with Sales and Global Marketing team to develop impactful innovation, promotional, and marketing activation plans for customers to achieve sales objectives and difference our brands in the marketplace.

  • In partnership with Sales and Global Marketing, identify trade needs/ opportunities; develop pricing and distribution strategies, prepare presentations for cycle and strategy meetings with retailers.

  • Lead and Manage go-to-market calendars, scent schedules, & 360 marketing campaign plans for major launches.

  • Evaluate all launches and marketing programs to understand performance, drivers, and ROI. Leverage learnings to optimize future plans/programs.

  • Develop and steer strategy for Non-Revenue budget and oversee forecasting each season

  • GWP, Sales Promotions, co-op advertising (where relevant)

  • Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)

  • Ensure brand cohesiveness across all brick & mortar doors & .com (where appropriate) despite customization by doors

  • Work closely on HSN account with sales team

  • Ensure brand guidelines are respected in all instore merchandising executions

  • Lead information flow between Global Marketing and Sales Team

  • Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global

  • Responsible for coaching and development of team members and/or direct reports.

Required Skill:

  • Bachelor’s Degree

  • +10 years of marketing experience in Prestige Beauty/Fragrance marketing or brand management.

  • Understanding of the US luxury fragrance market and Prestige Beauty channels including e-commerce

  • Strong strategic, analytical, and problem-solving skills

  • Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs

  • Knowledge of the US media landscape and ability to drive media strategy and plan

  • Ability of lead the US communication plan

  • Ability to innovate, develop and execute against all product initiatives

  • Must be a self-starter

  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate

  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment

  • Time management skills and ability to prioritize projects as necessary

  • Good verbal and written communication skills

  • Negotiation skills, problem solving and conceptual thinking

  • Ability to manage through ambiguity

  • Understanding of P&L and financial ROI planning

  • Customer and brand focused mindset. Knowledge of market trends and consumer preferences

  • Knowledge of market trends and consumer preferences

  • Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets)

  • Proficiency in Microsoft Word, Outlook & PowerPoint

  • Experience managing direct report(s)

Core Competencies:

  • Strategic Thinking

  • Customer and consumer focus

  • Marketing expertise

  • Communications excellence (written, verbal, presentation)

  • Ownership

  • Collaboration skills

  • Ability to manage complexity

  • Creative problem solving

  • Finance and Analytical skills

  • Leadership

  • People management and development

The base pay range for this position in New York City is $145,000 and $175,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Information about Revlon’s comprehensive benefits can be reviewed with your recruiter.

This information is provided per the New York City Pay Transparency Law