Director, Marketing - Fragrances (Prestige) in New York, New York
In partnership with the US team, Sales, Direct-to-Consumer, & Global Marketing teams, set the strategic vision, marketing strategies and priorities for the US Prestige Fragrances team.
Build the consumer-first approach for each Prestige fragrace brand.
Lead the development and execute marketing programs for the US region, ensuring successful implementation of the plan (on time & in the budget), working with cross-functional teams
Create unique marketing campaigns & Innovative customer solutions that drive retail sales and profitability
Drive US media strategy for the prestige fragrance brands and build media plan in collaboration with the media team
Leverage data insights to provide recommendations for new brand and product opportunities in the prestige class of trade based upon competitive analysis
Fully understand, promote, and utilize customer specific marketing tools in driving company objectives
Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
Serve as the marketing resource to the Prestige Sales teams. Partner with Sales and Global Marketing team to develop impactful innovation, promotional, and marketing activation plans for customers to achieve sales objectives and difference our brands in the marketplace.
In partnership with Sales and Global Marketing, identify trade needs/ opportunities; develop pricing and distribution strategies, prepare presentations for cycle and strategy meetings with retailers.
Lead and Manage go-to-market calendars, scent schedules, & 360 marketing campaign plans for major launches.
Evaluate all launches and marketing programs to understand performance, drivers, and ROI. Leverage learnings to optimize future plans/programs.
Develop and steer strategy for Non-Revenue budget and oversee forecasting each season
GWP, Sales Promotions, co-op advertising (where relevant)
Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)
Ensure brand cohesiveness across all brick & mortar doors & .com (where appropriate) despite customization by doors
Work closely on HSN account with sales team
Ensure brand guidelines are respected in all instore merchandising executions
Lead information flow between Global Marketing and Sales Team
Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
Responsible for coaching and development of team members and/or direct reports.
+10 years of marketing experience in Prestige Beauty/Fragrance marketing or brand management.
Understanding of the US luxury fragrance market and Prestige Beauty channels including e-commerce
Strong strategic, analytical, and problem-solving skills
Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
Knowledge of the US media landscape and ability to drive media strategy and plan
Ability of lead the US communication plan
Ability to innovate, develop and execute against all product initiatives
Must be a self-starter
Ability to work collaboratively across functions, work independently, and take initiative when appropriate
Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
Time management skills and ability to prioritize projects as necessary
Good verbal and written communication skills
Negotiation skills, problem solving and conceptual thinking
Ability to manage through ambiguity
Understanding of P&L and financial ROI planning
Customer and brand focused mindset. Knowledge of market trends and consumer preferences
Knowledge of market trends and consumer preferences
Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets)
Proficiency in Microsoft Word, Outlook & PowerPoint
Experience managing direct report(s)
Customer and consumer focus
Communications excellence (written, verbal, presentation)
Ability to manage complexity
Creative problem solving
Finance and Analytical skills
People management and development
The base pay range for this position in New York City is $145,000 and $175,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Information about Revlon’s comprehensive benefits can be reviewed with your recruiter.
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