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MIRROR Director of Member Growth in New York, New York

MIRROR is the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout--variety, personalization, and community--are brought to the most convenient place: the home.

MIRROR was founded by Harvard grad Brynn Putnam, creator of Refine Method, named “New York’s Smartest Workout.” We recently joined the lululemon family, operating as an independent entity, and now have the resources of a public, global company behind us. We’re an inclusive space for all identities and are committed to keeping that foundation intact as we grow. If you're eager to make an impact in a quickly growing business, we want to hear more from you!

The Role & You

We are looking for a seasoned Director of Member Growth who is excited drive customer acquisition through our member facing teams. This role will be responsible for executing on ambitious goals across all sales channels, including B2B and B2C businesses, as well as for leading our Member engagement and retention program. This role will report to our Head of Customer. At MIRROR you will:

  • Build and lead a Sales team managed towards best-in-class sales and conversion KPIs

  • Develop processes and collateral to maximize growth and conversion across direct to consumer and commercial channels

  • Work closely with Leadership, Marketing, Retail, Engineering, and other relevant teams to prioritize growth initiatives, execute Sales strategies, and evaluate impact

  • Lead insights with quantitative and qualitative methodologies to inform sales strategies and programs and to enable clearer audience and new Member targeting

  • Develop roll out Member engagement and retention program

  • Identify and execute on brand-amplifying partnership opportunities


The Necessities

  • 8+ years experience with a background in Consulting and/or in Operational roles at a fast growing start-up

  • Previous team management experience

  • Exceptional written and oral communication skills

  • Excellent quantitative and qualitative analytical skills

  • Proven ability to manage and execute complex projects

The Extras

  • MBA Degree

  • D2C Experience


  • Competitive Compensation

  • Competitive Health Coverage

  • 401(k) plan

  • Self-directed Paid Time Off

  • Opportunity for Rapid Growth