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The Estee Lauder Companies Director, Omni Trade Marketing, Aveda North America in New York, New York

Director, Omni Trade Marketing, Aveda North America

Brand: Aveda

Description

About the Brand

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.” Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with and has been since our founding in 1978. We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.

POSITION SUMMARY:

Leads the Trade Marketing team responsible for all cross-functional processes & programs with DTC and retail partners for go to market success. Works in close partnership with Account Leads and Product and Consumer Marketing to ensure seamless execution of all planned market & retailer activities.

KEY RESPONSIBILITIES:

Astute business manager with a superb track record of executional excellence, financial rigor, process simplification, attention to detail, strong relationship building skills, and an understanding of marketing programs, who gets the job done .

Program Execution

  • Owns, maintains and optimizes cross-functional retail programs ensuring flawless execution at point of sale

  • Owns and leads all cross-functional systems, programs and databases, sampling, marketing grids, master doors list and others, responsible for:

  • Forecasting and managing all non-saleables (i.e. samples, customer loyalty programs).

  • Overseeing allocation process and timings

  • Ensuring accurate data maintenance and timely communication to both internal and external stakeholders

  • Leading simplification and optimization efforts for more efficient and impactful program delivery

Retail Account Operations & DTC

  • Partners with Account Leads and the Marketing teams to support the Brand’s strategies at launch, seasonal and new door openings.

  • Supports the Salon Network and Third-Party Distributors, leading monthly marketing presentations/discussions, in partnership of Partner Relations (relationship strategic owners), Salon & Retailer Trade manager, and account lead

  • Supports the seasonal retailer Planning Meetings, coordinating seasonal information within presentations, in partnership with Salon & Retailer trade manger and account lead

  • Partners with the DTC account leads (FSS and Online), DTC trade manager, and the marketing teams to support launches, programming, and business optimization

Business Analysis & Continuous Improvement

  • Measures marketing program effectiveness via regular monitoring of KPI's and shares this knowledge with brand team

  • Exhibits strong understanding of all drivers of business performance to consistently help optimize execution

Team Management

  • Guides and coaches direct reports to enable their autonomy, growth & development

  • Role models project management, operational execution and strategic thinking while holding team members accountable in partnership with account leads

Qualifications

  • 8 years marketing related experience

  • College Degree with focus on Marketing

  • Strong oral and written communication skills, as well as a high-degree of internal and external collaboration capabilities

  • Strong project & process management skills

  • Entrepreneurial spirit with a bias for speed and efficiency, while maintaining attention to detail and flawless follow-through

  • Strong analytical and problem-solving capabilities, natural dot-connector

  • Able to identify, prioritize and adjust according to dynamic business needs

  • Able to think strategically to conceptualize and implement new ideas for retail success

  • Premium hair category experience or beauty experience and multi-channel of distribution (salon, department store, DTC)

  • Initiates change, employs strategic thinking, adept persuasion, and demonstrates resilience

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 2115149

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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