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Persado Director Product Marketing, Healthcare in New York, New York

Who We Are:

Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new lever of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledgebase of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.

Words matter. As organizations become more obsessed with personalization, Persado has proven that being able to deliver the right message is a core functional need for every company in the world – making the choice of words a multibillion-dollar blind spot across the enterprise. Persado is the only company with the technology and expertise to illuminate that blind spot in the enterprise customer experience and personalization stack.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued and where people can do their best work. We understand that our team members and our inclusive culture are what make Persado special and are the key ingredients to our continued growth. We believe in and live by our company vision and values. We invest time and resources in people-centric programs. We work hard as a team to innovate, deliver great value to our customers and partners and create a positive, productive place to work every day. And the impact shows in our above-benchmark employee engagement. We’re also proud to be named to Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021.

What We Are Looking For:

Persado is looking for a Senior Director of Product Marketing to join the Healthcare Verticals team. The role will work both with the VP of Healthcare Strategy as well as the VP of Product Marketing to generate visibility for Persado across the healthcare industry. The role will also support the sales team and the Go-to-Market positioning and strategy for the Healthcare product

What We Want You To Do:

  • Oversee the launch of healthcare-related product(s) and features by collaborating with product management, marketing, and sales

  • Create compelling positioning and collateral for our field teams that showcase the value of our product capabilities to speed up sales cycles and drive bigger deals

  • Deliver C-level meetings with healthcare provider organizations, especially with marketing, service line, and pop health leaders

  • Systematically gather feedback and insights from customers and prospects on what they need, want, and love about our product. Collaborate with our Product teams to align the product roadmap with those insights.

  • Work with our data science, content intelligence, and leadership teams to propose and develop potential solutions that keep our product (i) data-driven and (ii) improving over time, based on real patient/consumer data.

  • Capture data to understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform marketing priorities and adjust our materials

  • Working with our vertical strategy team, understand the different ways we provide business value to healthcare customers, and build those models into our marketing & sales positioning, and our value proposition

  • Develop a deep understanding of our customers and keep a pulse on the competitive landscape to inform our go-to-market strategy

  • Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves

  • Develop compelling written and visual content, including product roadmaps, datasheets, and customer facing decks and sales collateral

  • “Evangelize” the product across the industry, at conferences, events, speaking opportunities, etc

  • Work with healthcare industry press to bring attention to Persado and healthcare case studies

  • Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, videos) to generate pipeline

What We Want To See:

  • 7+ years in product marketing or a related role, with at least 5 years of experience in product marketing at a B2B SaaS company (or equivalent experience)

  • Outspoken thought leader about healthcare, AI and data-driven content

  • Proven ability to partner with senior healthcare executives and to evangelize technology solutions within the healthcare industry

  • Highly numerate, analytical, and comfortable presenting data and insights

  • Experience in product management, product marketing, or both

  • Strong communication, powerpoint, and writing skills

  • Exceptional team player with effective problem-solving skills

  • Creative thinker that independently generates and executes on innovative ideas

  • Established ability to successfully drive projects with minimal guidance

  • Organizational skills to manage competing projects with tight deadlines effectively

  • Proven track record in crafting compelling positioning and thought leadership content

  • Self-starter who can be effective in an ambiguous and rapidly evolving environment

Who you are:

  • You love to think deeply about challenging problems and use data or research when applicable.

  • You can quickly gather business requirements and market needs to craft a successful go-to-market strategy.

  • You have experience launching large, tier 1 products to both new and existing users

  • You have a proven record of working with product teams and are an expert and building cross-functional relationships

  • You are an excellent written and oral communicator.

  • You have 7+ years of experience working in product marketing.

  • You have a BA/BS or Master's degree, preferably with emphasis on coursework of a quantitative nature (e.g., Statistics, Computer Science, Engineering, Mathematics, Data Sciences)

  • You are enthusiastic about AI, content and marketing and excited to “roll up your sleeves” and support a new industry vertical

What We Offer:

Achieve your life goals and work goals at Persado.

  • Persado’s hybrid working model empowers both remote and in-office work equitably!

  • Competitive and equitable compensation

  • Generous benefits packages globally

  • 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future

  • We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources

  • $1250 Employee Enrichment Fund to pursue a passion or upgrade your home office!

  • Structured onboarding program to ensure a confident start and long-term success for new hires!

  • Strong emphasis on career development and mobility, continuous feedback loops and performance management

  • Flexible time off to support work-life harmony (including Summer Fridays)

  • #PersadoCares! 2 paid Volunteer days per year and $100 charitable donation match

  • Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride and growing)!

  • Recognition, Rewards and Ideas to Action programs to recognize the contributions and impact of Persadoans across the globe!

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.