New York Times Director, Product Marketing in New York, New York
The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
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Director, Product Marketing
The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to play an essential leadership role within Marketing. In this newly-established role, you will help shape our Product Marketing discipline at The Times and lead a growing team of product marketers who are dedicated to our Engagement Mission, which aims to establish The Times as the chosen news destination for curious people everywhere and create a seamless user experience that shows why The Times is different and worth paying for. While we have invested in and shaped our Growth marketing practice, we are now doing so for Product Marketing.
Reporting to the Executive Director of Growth & Product Marketing, you (and your team) will work with our Newsroom, Product and Design partners to support important reader engagement and retention projects, like those related to our core mobile news app, a dynamic newsletter portfolio, features within our journalism and off-platform channels. Your role will involve a combination of thought leadership, team management, strategic thinking and executional excellence, the integration of messaging strategy and product experience, and collaboration across departments. You will bring digital product marketing knowledge, an understanding of brand strategy, a history of strong communication and project management skills as well as experience working cross-functionally within product development teams to create new product adoption ideas and go-to-market launch plans. You will also ensure that your team of product marketers can do all of the above and achieve their teams' goals as well.
Mission and Function Leadership : As the most senior marketing leader embedded within the Engagement mission, contribute to goal setting and overall direction for the mission in partnership with other cross-functional leaders and the mission DRI (Directly Responsible Individual). Do the same within marketing as a senior leader in the marketing team. Within marketing, manage a diverse team of product marketers, assessing skills, strengths and weaknesses and growing the capabilities of the team through intentional coaching and training and tool development. Effectively communicate on progress and blockers and surface insights that can create improvements in future work. Be a member of the Engagement Leadership team to provide guidance to the mission teams and remove barriers in the way of achieving Objectives and Key Results (OKRs). Also, serve as a senior leader of the marketing team, helping to shape the future of the product marketing practice and improve our interaction model.
Product Marketing Strategy: Partner with product, design and research teams to infuse the product development process (from inception through launch) with a perspective that reflects our brand and customers. Understand the competitive landscape and become an expert for your product area.
Lead the team to deliver go-to-market strategies, from ideation to launch, for new and existing products and features and contribute to one or more product teams yourself, adding senior-level product marketing expertise to our most important product priorities and setting the bar for what great product marketing can look like at The Times. Establish and measure success criteria and develop ideas and campaigns to increase reader engagement.
Messaging and Brand Strategy : Apply our communications strategy and brand standards in a product context. Champion the consumer and represent positioning, voice, and tone with product teams. Translate what we learn about our readers from research into usable insights and apply them to product strategy and messaging. Create an insights-driven channel strategy for launches and see it through launch to meet engagement goals. Level up individual feature and product level strategies into a product marketing narrative and strategy for the entire mission.
Product and Experience Collaboration : Set a high bar for cross-functional collaboration for your team and for all of product marketing. Partner with colleagues in brand, design, writing, product, consumer and data insights, PR, creative, media and more on the strategy, launch and optimization of products and features. Independently foster relationships across the Engagement Mission and Marketing function and instill trust quickly with these disciplines to ensure all projects are planned and launched flawlessly. Partner with mission and cross-functional product development leadership (XFun) to shape the product marketing role within the product development process. Build strong relationships with cross-functional peers to set expectations for team dynamics, roles and responsibilities so product marketing can contribute to its full potential.
10+ years of related experience in marketing, product marketing or product management, including at least 4 years of insights-driven go-to-market experience
Experience driving successful go-to-market strategies for product and feature launches, including aligning product marketing and messaging to a larger brand narrative and translating brand strategy into product marketing output
Distill essential insights from research and create clear and thoughtful creative briefs
Deep understanding of the product development lifecycle and how to operate within product-led teams; comfort and experience working with product and technology partners
Proven experience helping contribute to and build a product marketing function in a digital product-led company
Empathy for customers and a strong understanding of user experience
Balance creative, conceptual thinking with a data-driven mindset; excel in both creative and analytical environments; identify and assess success metrics
Capacity for, and interest in, flexing across both strategy and execution
Collaboration with different disciplines; build trust and relationships quickly
A motivated self-starter who can operate both autonomously and collaboratively and has a passion for initializing and forging new opportunities
Excellent prioritization, organization and communication skills
A seasoned people, program and project manager
A positive spirit, inclusive mentality, diplomatic approach, and growth mindset
Comfort with leading amongst ambiguity and change
Digital subscription, entertainment, content, newsletter, or mobile app experience a plus
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.
Help shape the future of The New York Times
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If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.
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