The Estee Lauder Companies Director, Retail Marketing FSS, Origins North America in New York, New York
Director, Retail Marketing FSS, Origins North America
The Director of (FSS) Retail
Marketing will drive the 360 strategic marketing plan & campaigns to drive
market share, improve traffic to our stores, drive consumer engagement through
compelling in-store activations and conversion in the Free-Standing store
channel for Origins.
This role will be responsible for curating launch calendars and
promotions, tailoring and localization of programs, clienteling and consumer
engagement, targeted media campaigns, support in rollout of retail modernization
pilots & Omni channel optimization, store merchandising innovation and
event planning and execution.
Partnerwith the Head of Stores (VP Retail, OR/AV/JML) to ensure delivery ofretail channel sales plan
Exhibit strongunderstanding of all business KPIs, drivers of retail and business performance(including quantitative and qualitative data) to consistently improve FSSmarketing strategy and propose solution to drive sustainable business.
Strategically drive, communicate andexecute marketing FSS programs in line with local relevancy, consumer targetsand brand equity.
Define FSS marketing strategy withdeep understanding of FSS consumer data/insight and clear channel positioning
Be the voice of FSS channel in allcross functional meetings
Build ongoing communication andinformation sharing with field teams
Report back success orunderperformance of all FSS marketing programs to help guide futureinvestments/focuses
PROGRAMPLANNING AND EXECUTION – 30%
Create and driverelevant FSS launch and promotional marketing calendar in line with channel andbrand strategy.
Work closely with retail Merchandising and sales planning tooptimize launch forecasting and ongoing SKU performance in line with salestrend and local consumer needs
DriveSKU assortment strategy, using consumer insights and competitive analysisto drive growth targets & market share gain. Support retail merchandising and salesplanning.
Develop and execute seasonal inventory liquidationstrategies, including markdowns and promotions in partnership with retailmerchandising and sales planning.
Quickly define andeffectively drive in store product/collection activation opportunities tomaximize sell-through.
Work with Product Marketing todetermine hero products, product architecture and pricing strategy Ensure full alignment with other DTC channels on launchpacing and promotional calendar.
Plan and manage all FSS sampling and collateralefforts/effectiveness, with a strong understanding of KPIs and ROI and tailoredexecution.
Redefine makeup services opportunity and go to market tostrengthen artistry positioning.
CONSUMER RELATIONSHIP & OMNI OPTIMIZATION – 30%
Help drive the integration of bricksand .com, working to evolve the business and fully capitalize on the strengthsof each channel.
Collaborate with Brand e-commerce team to develop Omnitactics to drive traffic to stores through improved site merchandising andemail strategy.
Partner with CRM teamsto drive loyalty programs and clienteling in stores to drive improved capturerate, database growth and successful program results. Drive cross-functional collaboration withonline and COE teams.
Understand FSS consumerbehavior and build optimized FSS consumer lifecycle programs.
Work closely withConsumer Engagement to conceptualize and successfully execute locally targetedmedia campaigns
Define appropriate 3 rd party partnerships to drive consumer engagement and loyalty programs.
Support and collaboratewith Omni and Retail ops team towards successful omni pilot integration andresults tracking.
EXCELLENCE IN CHANNEL EXECUTION - 20%
Partner closely with RetailMerchandising and Planning, Education, Retail Ops and Field VPs to catermarketing efforts to door priorities
Work with Regional Sales Directors, FieldExecutives and Field Education Training Managers (FETM) to ensure store teamshave and understand latest launches, have necessary product knowledge,understand and execute to services standards.
Work closely with VM and Collateralteams to help ensure excellence in execution for every FSS marketing program.
Collaborate with specialevents on unique FSS specific opportunities.
Collaborate with storedesign and global merchandising on creating differentiated in-store experiencethrough unique merchandising, collateral opportunities and key categorydistortion.
Partner with collateralmanager to ensure collateral timelines and communications to stores
8-10 years relevant retailmarketing experience for brands with large store networks. Preferablebeauty or Fashion.
Experiencein complex project management
Management of multiple product categories in aretail environment
Strongunderstanding of industry, market and retail operations
Experiencein DTC channels with understanding of consumerengagement, analytics and Clienteling/ CRM data
Verystrong collaboration/communication and analytical skills
Provenability to manage complexity and ambiguity
Independent,Pro-Active, hands-on, well organized, detail oriented with exceptionalorganizational and follow up skills
Team player with the ability tobuild, foster and nurture relationships with members of field and crossfunctional teams
Excellent written, verbal, andvisual communication skills
Passion for prestigeretail
Thorough knowledge of PC (Word,PowerPoint, Excel). Good presentation skills.
20% Travelling required
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1910736
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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