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L'Oreal USA Director, Retail Media in New York, New York
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Director, Retail Media
New York, NY, New York
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Permanent
New York
New York, NY
Digital
Full - Time
01-Jan-2025
Job Title Director, Retail Media
Division: L’Oréal Dermatological Beauty
Location: New York, NY (Hudson Yards – USA HQ)
Reports To: Divisional Media Lead, LDB
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare products to respond to all expectations linked to beauty and health of the skin.
What you will learn:
This role will be hyper focused on three main areas: strategic planning, measurement and analytics, and budget management. This role will main business liaison for all retail media channels across Amazon, Target, Ulta, Walmart, Club, Drug, and Grocery. The candidate will direct all retail media campaigns and will act as the hub between all cross functional teams, including hands on keyboard teams, commercial sales, CRM, social, PR and influencer (earned and paid), US marketing, finance and the company’s media AOR. The director will report directly into the division’s media lead with a dotted line into the division’s commercial team.
Key Accountabilities:
Lead Brand Strategic Planning:
In partnership with marketing and commercial teams, lead the planning across all customers for division’s brand portfolio
Work closely with marketing and commercial teams to ensure comprehensive briefing of brand short-term and long-term goals
Liaise with brand media leads to help deliver annual channel mix recommendation and quarterly tactical plans
Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting, collaborating with CDMO on any strategic clean room opportunities
Focus on innovation and first to market opportunities
Support CDMO and division on JBP conversations with partners
Lead Brand Measurement and Insights Program:
Lead the formulation and roll out of the brand’s learning agenda
Liaise closely with HOK teams to produce monthly reports with strong takeaways and actionable considerations
Proactively work with all relevant insights tools to share data that can impact go to market strategy
Coordinate closely with division’s measurement lead to roll out annual MMM research project, including briefing with cross functional teams to understand business questions, and to report annually on media’s contribution to incremental sales
Facilitate conversations with commercial teams and measurement lead on any commercial constraints that might impact company wide planning tools
Lead Brand Budget Management
Oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting
Work closely with finance and brand controllers to manage Pure Media spends in P&L
Liaise closely with leadership on approving monthly roll up of budgets
Key Challenges, Issues and Complexity
In an ever-changing digital environment, in order to be responsive to business needs, you must be skilled at executing within tight timeframes with excellent attention to detail and accuracy.
As a single category division, you must have a strong data-driven POV that can be clearly communicated, supported and defended.
Organization Structure and Key Working Relationships
Reports into LDB Media and works closely with PPD Brand Media Strategists
Interfaces with multi-div, division and brand stakeholders as a key point of contact and group expert for eRetail media
Key point of contact for Media Agency (BCL) and eRetail Media partner account teams
Liases with Finance, Marketing, and Media Agencies to ensure all media investments are correctly captured for each retailer campaign and program
Skills:
Analytical: The candidate must be comfortable with large data sets and have advanced analytical skills for deep analysis of search trends, campaign performance, competitive analysis, and an understanding of KPI optimization opportunities
Intellectually Curious: The candidate must be someone who loves data, shows curiosity about the “why”, is hungry to learn, and is naturally inquisitive
Strong communicator: Must be able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management, sometimes taking complex concepts and distilling it down into simple prose
Collaborative: Ability to work in a fast-paced environment and cross-functionally between Ecommerce, marketing, CRM, agency of record, global and corporate teams to help ensure maximum performance of campaigns
Tools:
Amazon Ads: AAC, Amazon DSP, Managed Service
Criteo Ads – search capabilities for select retailers
Walmart’s Luminate tool for category insights
Proficient in Microsoft tools (e.g. Excel, PowerPoint, etc.)
Technical Skills – strong understanding of advertising products; retailer offerings & media landscape
Clear understanding of each eRetailers O+O journey & can influence how/where media can impact customer and consumer goals.
Education/Experience
Bachelor of Arts or Science in related field
8-10 years of relevant industry experience
Brand, retailer, or digital agency experience a plus
Commercial experience a plus
Beauty industry experience a plus
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range : $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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