The Gap, Inc. Director, Retention Loyalty Marketing - Gap in New York, New York
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the role
The Retention Loyalty Marketing team is responsible for driving and integrating strategies for our existing loyalty members within each of our Gap Inc brands. They partner with central, brand and external business partners to develop and execute retention loyalty initiatives and evergreen/seasonal offers and experiences that must be fully integrated into each brand’s commercial, financial and marketing plans. The team sits with the brand to provide a seamless connection to brand stakeholders. The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams.
What you'll do
Co-own loyalty performance with the brand to ensure both L&P and BRAND customer KPIs and P&L targets are achieved
Collaborate closely with brand and cross-functional business partners to develop and implement an integrated annual retention loyalty strategy which is supported by a detailed commercial and marketing plan. Commercial plan activities will be comprised of stated value prop benefits, seasonal offers/events/experiences and targeted customer segmentation efforts. Marketing Plan will vary by campaign and will include a mix of site/app, email, digital, in-store, and direct mail
Leverage customer data and insights along with campaign results to develop customer and marketing strategies that will allow us to unlock greater financial returns along with customer engagement and LTV
Oversee program and campaign financials, which includes developing and hind sighting campaign proforma and creating and distributing recurring and ad hoc portfolio and campaign performance reports
Define annual loyalty customer and marketing expense targets and manage monthly forecast updates which take trend and future into consideration
Lead and inspire a high performing team to be customer-focused, innovative, fast-moving and results-oriented
Champion change and challenge the status quo to ensure the business is evolving with the needs of our customers and brands
Who you are
8+ years of CRM or loyalty experience, preferably in retail; is customer-centric with a successful track record of developing and implementing customer and marketing strategies
Proven ability to lead, manage and gain alignment across a complex, matrixed organization
Has a positive attitude and thrives in a fast-paced and dynamic environment; brings structure to ambiguous situations
Results-oriented with the ability to bring cross-functional partners together and quickly shift plans as necessary to achieve goals
Strong communication skills are written, oral and formal presentation; ability to actively participate and influence executive-level discussions and decision making
Strong analytical, financial, and problem-solving skills. Highly comfortable with leveraging data to drive decisions and tell a story
Great people manager and/or has strong potential to be one through proven cross-functional leadership
Benefits at Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign (https://www.hrc.org/resources/best-places-to-work-2019) for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index (https://www.gapinc.com/en-us/articles/2019/01/gap-inc-recognized-in-2019-bloomberg-gender-equali) for the second year in a row.