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The Estee Lauder Companies Director, Special Events and Artistry, Estee Lauder & AERIN North America in New York, New York

Director, Special Events and Artistry, Estee Lauder & AERIN North America

Brand: Estée Lauder - Brand


Key Objectives:

  • Develop, execute, and implement concepts and strategies for North America Events in order to drive retail sales.

  • Strategize and develop specific Field support elements for all NA events.

  • Manage and develop the Makeup Artistry and Spa Specialist Teams to strengthen execution and results.

  • Oversee operational processes including budget and allocations.



  • Partner with Global Consumer Engagement and Education teams for seasonal program overviews, reinforcing North America specific needs for timing and content.

  • Partner with NA Creative Team to customize content and support elements for each activation to support NA retail environments. Focus on infusing multi-cultural consumer insights and tips for recruiting/engaging into all programs.

  • Schedule and share all NA activation plans with Global once identified.

  • Determine timing and format to share each season’s plans with all cross-functional team members for alignment.

  • Prepare and present SE strategy during all meetings with retailers, field, etc.

  • Lead all Global directed event experieces and test&learn programs in partnership with the Manager of Education Innovation and Technology.

  • Coordinate PR supported influencer events/initiatives and Personal Appearances with Artistry support for successful execution.

  • Establish and communicate guidelines for proper expense reporting and travel booking for all make-up artists and spa specialists. Work with temp agency Next Source for reporting and analytics.


  • Manage and develop the Manager of Events with performance coaching throughout the year and annual performance review.

  • Lead #ESTEEARTIST team. Schedule a minimum of 1 visit a season with each team member to focus on field partnership, event execution, and general leadership.

  • Establish a new tier of Featured Artists in top DMA’s across the country, working with Directors to identify local talent and planning for how to leverage.


  • Work with the Freelance and Education Centers of Excellence (COE) to understand ELC Artistry plans. Define Associate Beauty Advisor (ABA)program guidelines and how to manage. Partner with Director of Education Development and Execution to determine engagement strategies and opportunities for all ABA’s.

  • Partner with Director of Education Services to find efficiencies for managing ABA uniform and brush set deployment.

  • Partner with Manager of Education Services to oversee artistry and spa calendar planning, field communication, and results reporting and recapping.

  • Partner with Manager of Specialty Multi Education and cross functional specialty-multi team for specific Event activations in Sephora and ULTA.

  • Oversee Spa Specialist Team – handle development and execution of events including schedule.


  • Maintain all financial schedules ensuring accuracy and timeliness of the execution and production of Special Events print material, tools and budget.

  • Collaborate with ED to Manage 2 Special Event budgets 1) Makeup Artistry team budget and 2) Special Event Budget.

  • Manage and approve invoices for all Special Event programs.

  • Manage operations and effectiveness for the National market, including all allocation direction for NOAM Special Event programs.

  • Drive North America work requests and CPMS tracking for all Special Event programs.

  • Assess and maintain the Special Events Collateral Grid.



  • Undergraduate College degree preferred.

  • 5-8 years of experience required.

  • Candidate should be an enthusiastic leader with a cleardirection and passion to inspire others. Works cooperatively with peers,management, subordinates, and other departments.

  • Identifies the implications of macro trends for the business.Can identify potential problems and opportunities both in the short and longterm. Is able to identify critical concerns and prioritize.

  • Experiments with new concepts and approaches. Comes up withcreative solutions to difficult problems.

  • Sets high standards that reinforce brand equity.

  • Must be motivating, articulate and possess a professionaldemeanor.

  • Strong attention to detail and analytical skills.

  • Excellent verbal and communication skills. Clearlycommunicates expectations. Knows how and when to adapt communication style toaudience and objective.

  • Superior organizational, negotiation, leadership andinterpersonal skills. Can negotiate skillfully, winning concessions withoutdamaging relationships.

  • Proficiency utilizing Microsoft Office applicationsspecifically Excel.

  • Understanding of web and Creative Suite application preferred.

Job: Education / Training

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Job Number: 1910624

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact