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Charlotte Tilbury ECommerce Manager North America in New York, New York

The Role:

The role of Ecommerce Manager is responsible for the day-to-day management and trade of the US site and achieving its’ retail sales targets. Key responsibilities also include creating the strategy for and launching on-site initiatives, the forecasting and reporting of retail sales, formulating sampling strategies, and overseeing the forecasting of product allocations and demand planning, both new and on-going. This role will also be responsible for the management and development of the Ecommerce Coordinator position.

Role Accountabilities:

  • Overseeing the master sales tracker, updating regularly with data from Google Analytics, Looker and Elastic Path and collating these findings to report on performance to the leadership team each week.

  • Monitor product performances & on-site trends to provide recommendations to E-commerce Sr Manager and Head of to maximize sales by leveraging digital marketing, product merchandising, commercial offers and onsite assets.

  • Establish and benchmark e-commerce KPIs to identify trends and recommendations for the team to drive sales growth and maximise conversion rates across all markets.

  • Assist the Ecommerce Head in compiling the quarterly E-commerce Magic Matrix presentation and other ad hoc presentations to leadership.

  • Line management and development of the Ecommerce Coordinator.

  • Working alongside Product, Operations, Sales and Marketing teams to forecast new product quantities for NA markets, ensuring these are within Demand Ops guidelines.

  • Attending Marketing and new product launch meetings when required, to ensure Ecommerce initiative concepts are in-line with Global Marketing calendar.

  • Working with tech/product management to support site development, especially as it specifically pertains to NA markets

  • Produce proposals and business cases for future initiatives and promotions, ensuring these are signed off by Director of Ecommerce, Finance and presented to Leadership.

  • Coordinating with the Content team to ensure all products and assets are created in time for launch and provided to Ecommerce Coordinators with enough time to execute properly.

  • Work in collaboration with Performance Marketing team, ensuring always in the loop on all DM campaigns that are running and that said campaigns align with trade goals and take into consideration product availability.

  • Responsible for forecasting and placing the bi-annual orders sample orders for in partnership with UK Ecommerce, Product and Marketing teams.

  • Manages the sampling inventory on an ongoing basis, including reconciliation at the end of each month with the US Marketing, Sales and Operations teams.

  • In partnership with UK counterpart, responsible for the strategy and execution of our bi-annual promotional campaigns – Summer Sale and Cyber Week.

  • Responsible for planning and managing all AOV initiatives on US sites in partnership with other Regional Managers to ensure global alignment.

Reporting Relationships:

Reports into Sr. Manager Ecommerce North America

Role Accountabilities:Role Accountabilities:


Key Selection Criteria:

  • Minimum 3 years of experience in e-commerce is a must

  • Proficient in Google Analytics

  • Experience managing others

  • Comfortable working within a fast-paced, continually adapting environment with ability to turn on a dime

  • Highly organized, with strong attention to detail

  • Ability to prioritize tasks and self-time manage is a must

  • Sincere, patient, adaptable and positive attitude

  • Eager to learn and values continued self-development

  • Experience with NetSuite, Looker and/or Elastic Path a plus