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The Estee Lauder Companies Executive Director, Global Experiential Design & Events - MAC in New York, New York

Executive Director, Global Experiential Design & Events - MAC

Brand: MAC



The primary role of the ED, Global Experiential Design is to manage and creatively direct a multi-disciplinary team to conceptualize and develop animated consumer experiences and selectively produce elements of MAC's Special, Retail and Educational Events.


  • Partner with Regions to analyze and develop strategies for Influencer and Consumer Animation and Events to build brand equity, consumer retention, conversion and revenue.

  • Collaborate with Digital Consumer Engagement and Creative Content teams to develop connected in-store animation/engagement and related collateral around key (360) Product Launches/Brand Big Bets, Collections, Collaborations and Seasonal Themes.

  • Create/Conceptualize unique, spectacular and original "theatrical" animation for large scale events and retail entertainment. Including direction of Talent Performances, Choreography, Body Painting Design, etc.

  • Manage production of all in-store animation collateral - to include Costuming, Select Signage, Engagement Tools, TOA, and Staff Items, etc.

  • Direct Event Designers on physical space requirements to create appropriate spaces to animate event concepts.

  • Collaborate with Global team to define educational event strategies in support of business needs, trends, product distortion, new launches and regionally relevant initiatives. Develop communication vehicle for these strategies and publish seasonally.

  • Partner with Creative Content Teams to curate seasonal event/animation offering and streamline asset development.

  • Manage the Planning and Production of key Retail/Consumer and Global Trend/Press/Influencer events.

  • Develop Guidelines and Training Modules to assist Regions in the education of proper event execution.

  • Identify, maintain and manage strong vendor relationships in the delivery of event ideation and production services.

  • Maintain awareness of Competition as well as Consumer Insights and analytics to stay ahead in this space.

  • Manage a team of cross functional Creative, Production and Strategic thinkers.


  • 10 years of experience in all aspects of Event Strategy, Concept Development and Production.

  • Experience directing theatrical, fashion or dance/choreographed performances.

  • Exceptional Project Management, Planning, and organizational skills and experience overseeing a staff of professionals in the planning and execution of Consumer and Press/Influencer events.

  • Creative thinker with strong analytical and leadership skills. Ability to build strong professional relationships and provide exceptional “customer service” to a large team

Job: Creative / Design

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1914838

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact