The Estee Lauder Companies Executive Director, Marketing, ADF North America in New York, New York
Executive Director, Marketing, ADF North America
Brand: Aramis and Designer Fragrances
The Executive Director of Marketing drives the business
and strategic development of the North America portfolio of fragrance brands,
primarily responsible for developing and implementing omni-channel and 360° strategic marketing plans for Michael Kors
Beauty, Donna Karan, Tommy Hilfiger, Ermenegildo Zegna and Aramis.
The position will collaborate
with Account Management, Global Marketing, Demand Planning and GBSC to ensure
new launches are correctly sized and forecast and that all non-saleable tools
are produced on time and within budget to adequately support the 360° Go To Market plans. This role leads the Product, Trade
and Consumer Marketing functions and is responsible for understanding specific
retailer needs and product specific consumer trends to develop the Category
Strategy to guide overall product strategy and negotiate our brands strategic category
priorities with Global. It will be responsible for consumer and trade media
strategies, including planning and executing effective media mix in line with
brand marketing objectives. This role provides significant input into the
LRP process; covers basic, launch, gift/promo and holiday/sets and spearheads
the pricing strategy for the market. This role is also responsible for
cascading the strategy and launch plans to the Canadian team and ensuring that
their forecasts are aligned with the US market and developing and driving the
learning agenda for ADF working with Global Education and our Field Executive
North America Strategy & Development forMarketing and Media
Drive the yearly and long-term strategicplanning for the brand portfolio by translating the global brand objectives forthe North America market.
Lead all 360 recommendations for newnessand core by season inclusive of product, media, creative, sampling, andconsumer strategies; able to conceptualize and execute marketing program forproducts and work with Global and Trade Marketers to develop tailoredcampaigns; able to provide clear instruction to creative team to execute
Lead partnership efforts with North AmericaMarketing, Global Media & Communications, and well as ELC Corporateresource groups to identify media priorities and evaluate effective mediastrategies which ensure business objectives are met
Develop National Media strategy inpartnership with NA Consumer Director to grow fan base, engagement, and driveROI. Partner with Global PR to build collaborative go to market activations todrive awareness, engagement, and sales.
Direct trade advertising support towardsstrategic initiatives across co-op media channels in partnership with NorthAmerica Marketing, Sales and E-Commerce
Responsible for the management of all Aramis& Designer Fragrance Advertising inclusive of National, Broadcast, Digital,Outdoor, Scented Materials, Direct Mail and Coop Advertising.
Manage consumer agency performance to drivemeaningful value to our business, deliver on strategic objectives and maximizeuse of all agency resources
Ability to look at internal salestrends, market and consumers trends and develop accurate estimates for futuresales by category and key subcategory
Maximize investment to drive brandstrategy, grow top-line sales and market share while delivering NOP targets
Ability to identify new trends and feedthose back to Global to influence product development
Cascade regional strategy to the CanadaAffiliate, Independent & Military channels and integrate specific marketand account needs into the marketing planning
Guide the team through the planning anddevelopment process of seasonal sell-in and sell-thru programs and tools
Lead for account-specific Key AccountManagement (KAM); cascade strategies to the brand portfolio
Key licensor and boutique retail teamliaison
Plan and participate in Retailer, Salesand Business Meetings
Drive the pricing process for NAincluding comprehensive competitive analysis, oversee analysis of categoryportfolio and SKU productivity resulting in recommendations for SKUdiscontinuation
Partner/develop Marketing programs forRetailer.com sites; deliver and execute all assets
Develop NA PR strategy in alignment with theGlobal PR strategy, manage local agency performance
Partner with Sales, Finance and DemandPlanning to set net sales and A&P targets.
Plan and execute effective consumer segmentation,targeting and media mix based on brand media briefs
Liaise with Licensors on seasonal programdevelopment, present advertising strategies seasonally for approval
Develop seasonal forecasts, budget andoversee the management of the forecast and budget decks
Develops clear list with timing for allassets required for marketing campaigns
Develop NA development timeline toensure the team executes all deliverables on time for sell-in and launchtiming.
Lead the 3 year pricing study processfor the brand portfolio with the Global Pricing team and publish bi-annualprice increases for basic and promotional saleable SKUs.
Create spend overview decks and analysisto monitor visible opex spend in line with net sales performance
Oversee Creative and VisualMerchandising Teams to ensure in-store visual statements are produced withinbrand guidelines and provide maximum cut through at point of sale
Spearhead thedevelopment of the learning agenda and training requirements for the portfolio.Collaborate with Global Education to create tailored education programs for ourspecific retailers, including gratis. Liaise with Field Education TrainingManagers to ensure successful implementation.
Cascade all facets ofthe strategy to the Canadian team ensuring they are aligned and forecastaccordingly.
- Lead team of 10;develop and continually coach individuals for maximum potential
10years related experience. Bachelordegree is required. MBA is a plus.
Excellentinterpersonal skills with the ability to work with people in variousdisciplines and cross-functions
Strongorganization, attention to detail, project management and leadership skills
Significant360° marketing campaign development experience
Stronganalytical skills and judgment with a high level of creativity
Excellentwritten and oral communication skills, ability to personally set priorities andmotivate others
Excellent computer skills with proficiency in MicrosoftWord, Excel and PowerPoint
Backgroundin merchandising, consumer insights or competitive analysis a plus.
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1914256
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
The Estee Lauder Companies
- The Estee Lauder Companies Jobs