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Krewe Flagship General Manager in New York, New York

Company Overview

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail.  In addition to 4 brick & mortar locations, 12 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

We are seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are seeking in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.

KREWE is hiring our New York Flagship General Manager for our Maison du Krewe in the Meatpacking District. This is a unique opportunity to represent our brand on a global scale by providing world-class “in-person” customer experiences through a one-of-a-kind shopping experience reflective of KREWE’s spirit of hospitality and creativity. You will act as a KREWE ambassador and host of the store by providing leadership to your team and continuously raising the bar for exceptional customer experiences and the delivery of impeccable brand standards. In this role you will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful team that will be motivated to grow, contribute and advance with KREWE.

Responsibilities and Duties:

Business Leader

  • Develop and execute the brand's retail strategies including exceptional customer experiences, client relations management, employee performance, and community connectivity increasing the brand awareness, driving traffic into the store, and broadening and developing the clientele base

  • Successfully leads community engagement initiatives to strengthen brand awareness 

  • Build robust store events strategy to drive brand awareness in the market, increase traffic to store, and generate incremental revenue

  • Manage and deliver P&L financial expectations in all categories (products, events, expenses)

  • Aware of business trends that relate to the success of the store and brand

  • Make informed recommendations for store opportunities that will lead to increased sales, attract incremental traffic and further enhance customer relationships and the overall in-store experience

  • Demonstrate strong business acumen through KPI’s to develop and support business driving strategies 

  • Lead team by leveraging company tools, incentives & strategies to support meeting sales goals

  • Identify and communicate individual and team training needs

    Community Engagement + Events Leader

  • Lead local grassroots marketing efforts that will increase brand awareness, drive traffic to stores, and generate incremental revenue

  • Strengthen local relationship and brand recognition through ongoing Community Engagement programming

  • Actively pitch and promote &Holiday both as part of the Maison du KREWE experience and as a unique brand

  • Lead store team to source and compile market partners and brand activation opportunities

  • Ensure all in store/offsite partners and events are inline with brand standards

  • Ensure all relevant event and activation supplies and resources are delivered on time, including creative assets, product, and branded packaging

  • Partner closely with DOS,  marketing and PR to ensure a cohesive brand experience, look and feel depending upon the market and objective of the event 

  • Lead in store and offsite events through every step of the process including conceptualization, execution, and tracking/reporting results

    People Leader

  • Recruits and hires superior talent with experience in a luxury service environment

  • Facilitate new hire onboarding, and on-going training for existing staff members

  • Ensure that the sales team genuinely exudes KREWE’s unique customer experience

  • Creates an environment that encourages the development of managers and associates

  • Consistently drive and motivate the store team utilizing company performance tools to evaluate, achieve and exceed individual sales goals and store KPIs (Conversion, Average Sales, UPT, Lens Revenue %, etc.)

  • Ensure that the store team are experts in product knowledge, fit, styling and giving them the tools to be incomparable sales and service professionals

    Operations Leader

  • Manage headcount and payroll objectives for the store staff

  • Implement tactics to manage and maintain an effective P&L strategy

  • Plan for future business needs to continually improve business results

  • Ensure the staff's adherence to all store standards (cleanliness, maintenance, replenishment etc.) on selling floor and back of house

  • Maintain visual merchandising standards and directives ensuring they are consistently upheld by the store team

  • Supervise inventory management to ensure store shrink is at or below company target

  • Complete all required daily and weekly reporting as requested

  • Ensure that all transfers, consolidations, pricing, shipping/receiving are done in compliance with all company policies and procedures

  • Make well-versed recommendations to help improve the company's operational systems and processes

    Business Partner

  • Identify opportunities in product, sales, and team development and strategically present ideas and solutions to corporate

  • Satisfactorily resolve all customer issues and/or complaints in a timely manner

  • Collaborate with cross-functional business partners to support organizational goals

  • Communicate effectively and efficiently with all levels in the organization, including the executive team

  • Partner with field and corporate leaders to establish effective in-season long term strategies aligned with company initiatives

  • Demonstrate an ability to navigate the organization with a balance of business need and brand culture

  • Conduct regular store meetings (i.e., morning, weekly, monthly, etc.) to motivate the team, and communicate brand activities and initiatives

    Qualifications and Skills:

  • Minimum 5 years experience in retail sales and management; community engagement and events, luxury, hospitality and flagship experience preferred 

  • Strong financial acumen including advanced retail math knowledge; ability to translate monthly sales goals into daily, weekly goals 

  • Born leader with a strong work ethic

  • Keen understanding of all aspects of store operations

  • Thrives in a goal-oriented working environment

  • Proven history of exceeding expectations time and again

  • A knack for conversation and always presenting products in their best light

  • Passion for providing a unique customer experience

  • Intuitive when it comes to meeting customer demands

  • Self-sufficiency at organizing and managing multiple clients simultaneously

  • Ability to remain flexible throughout a collaborative retail experience

  • Someone who shares our inquisitive nature, affinity for fashion and design, self-motivated, and good-work-requires-having-fun mentality

  • Advanced knowledge of fashion trends and a keen interest in eyewear

  • Optical experience is a plus

    Benefits and Perks:

  • Competitive wage

  • Health, vision and dental insurance

  • Retirement plan available

  • Parental leave policy

  • Free KREWE frames (duh.)

  • Spend your time in a truly "one of a kind" retail experience

  • Quarterly cultural spend to encourage our get out, see the city, "do you" mentality

  • Employee incentive program

  • Ongoing educational allowance

  • Employee referral bonuses

    We offer competitive salaries commensurate with experience; the annual range for this position is $85,000 - $95,000.

    KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law

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