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Sapient Freelance Associate Content Strategy Director - Taxonomy in New York, New York

Job Description

As Freelance Associate Director, Content Strategy, you provide leadership to the content strategy practice by understanding, applying and disseminating content best practices as part of a larger, cross-functional team.
You help to lead the overall content strategy for your clients' cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and/or regions to understand and help support strategic business objectives and customer requirements.
Note this is a freelance role 40/hrs a week for 6 weeks with possible extension.
Responsibilities:
Client-facing, senior strategic support
Estimating, planning, proposing/pitching and general support of business development
Content assessment. Providing content revision/creation
Recommendations that help the business and its customers achieve goals (using criteria based on brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics)
Generating and/or overseeing an inventory of relevant client content assets
Creating and/or reviewing site structure and nomenclature for the most intuitive presentation of content, usually partnering with UX
Creating taxonomies, ontologies, and tagging strategies
Ensuring content is structured properly for any relevant backend systems including CMS, DAM, eCommerce and/or PIM
Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
Establishing and/or maintaining editorial standards and accuracy/quality of content
Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
Overseeing content migration and creating or reviewing associated planning documentation
Evaluation and optimization of content processes and roles
Contributing to definition and management of, as well as periodic updates to, content governance and workflow as well as localization strategies
Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site
Managing 2-4 junior content strategists
Qualifications

8+ years' experience in digital content strategy or similar
Experience leading content or cross-functional teams
Agency or consulting experience a plus
Additional Information
Additional Information Description
Company Description
Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession - combined with our culture of curiosity and relentlessness - enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.

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