The Estee Lauder Companies Global Executive Director of eCommerce, Bobbi Brown in New York, New York
Global Executive Director of eCommerce, Bobbi Brown
Brand: Bobbi Brown
Global Executive Director of eCommerce, Bobbi Brown
Who We Are
Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?
With headquarters in the heart of Silicon Alley in Manhattan’s Flatiron District, we connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. ELC Online is a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.
What We Offer
Free Product Allowance & Employee Discounts (on ELC products and also at gyms, retailers, restaurants, more)
Tuition Reimbursement & Student Loan Contributions
Generous Parental Leave (20 weeks)
Flexible Summer Friday options
Benefits eligibility on day 1
Competitive 401k company match & a company-funded retirement growth account
About the Role
The Executive Director of eCommerce will manage the global ecommerce business partnering with regional ecommerce leads to drive overall growth. The ecommerce business includes our brand sites, retailer.com and third-party platforms. He/She will be responsible for developing the global online marketing calendar, merchandising programs, brand site user experience, and site operations, analytics and working with Creative to deliver assets for the Online channels. The Executive Director will oversee a team responsible for marketing, analytics and site experience.
The Executive Director will work across various teams (Consumer Engagement, Education, Creative, and product marketing) to create a branded online experience that represents the brand equity and drives engagement and conversion by anticipating the needs and exceeding the expectations of a multi-channel consumer. The Executive Director will also interface with the product-related teams to understand upcoming product innovations, technologies and services to both provide Online expertise so these products can meet the needs of the online consumer and also to ensure they are integrated appropriately into the Online calendar and programming.
The Executive Director will report directly to the Senior Vice President, Global Online and will work closely with the NA and internationally located regional eCommerce teams.
Strategy and Leadership
Build seasonal ecommerce strategy and ensure all projects support the Bobbi Brown brand strategy and contribute to BobbiBrown.com and Retailer.com growth
Lead business analysis of all programs and establish programs to drive continuous improvement
Research industry trends, seeking opportunities to bridge gaps in business objectives and push business forward.
Provide leadership and direction to team on all aspects of Bobbi Brown Online and effectively manage workload, vendors, and all projects.
Initiate strategic enhancements/upgrades with business systems and workflow that will improve process and efficiency.
Work with regions to understand business performance and key drivers and identify opportunities to improve
Synthesize and communicate business performance to key stakeholders
Analyze the business metrics and site performance
Calculate ROI for new program launches or new innovations Online and provide recommendations on next steps
Develop and implement the seasonal online marketing calendars to marry the offline marketing initiatives.
Create online only content and events throughout the seasons which enable a best in class experience for the consumer while meeting/exceeding the weekly sales plan. Lead team in executing seasonal vision from concept to launch.
Partner with creative to ensure assets meet ecommerce needs – team will work on creative briefs and asset checklists and work in a 360 way across other functions to deliver a cohesive program
Partner with regions to deliver content that is relevant at market level – create content for key big occasions at local level
Deliver guidance for marketing mix and key holiday promotional mix
Oversee projects such as search enhancements globally and ensure execution across all markets
Provide overall promotion guidelines and liaise with brand teams to continually reevaluate the needs of the business
Regularly benchmark and iterate on brand.com user experience to drive engagement and conversion. Drive the site feature roadmap globally
Identify innovations (technical or merchandising related) that can improve the brand site experience and work with relevant parties to execute
Work with regional partners to ensure local relevancy is accounted for and provide support to make necessary adjustments at local level
Regularly audit and deliver a bug free environment on brand.com
Develop strategy to drive retailer sales and marketing programs to support the online and brand strategy.
Work with markets to identify key activations and provide global creative support
Work with product marketing on assortment for key retailer needs
Must have a proven track record of 10 years of database, direct and online marketing including at least 5-7 years in a commercially minded role. eCommerce experience strongly preferred.
Must have a proven track record in running a successful ecommerce business that demonstrated significant year over year growth.
Must be able to translate offline brand vision to the online channel and execute strategies that lead the company consistently towards that vision. Must mirror the values and positioning of the brand at all times.
Strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management.
Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team.
Ability to identify, communicate and inspire an organization around the next generation of ecommerce experience to dramatically grow the business, and be able to work through tough issues and overcome challenges while maintaining good relationships.
Needs to be a creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
Big-picture thinker and experience in a dynamic, high-growth environment.
Strong analytical and project management skills with the ability to handle multiple priorities.
Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.
Highly proficient in Microsoft Word, PowerPoint and Excel.
BA/BS required, MBA preferred.
Asia work experience preferred
Ability to read and write Mandarin a plus
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1926514
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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