Broadridge Financial Solutions Global Head of Brand and Digital Marketing (Hybrid - Flexible Options) in New York, New York
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career, while helping others along the way, come join the Broadridge team.
Are you seeking a position within the FinTech industry? Broadridge is hiring! Our mission is to attract, develop and retain extraordinary talent. Being a place where exceptionally driven and hardworking people want to work is how we deliver award-winning services to our customers and ultimately create customer value. Are you looking for a growing and dynamic firm where you can make an immediate impact? If so, we encourage you to read below because Broadridge is growing! We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means youll be assigned to a Broadridge officeandgiven the flexibility to work remote.
Incredible opportunity for a seasoned, modern marketing leader to architect and lead brand, digital and go-to-market channel strategy globally for Broadridge.
As architect and steward of the brand, you will lead the effort to sharpen our brand and value proposition, improve the clarity of our messaging & and power-up our storytelling across all touch points and channels. You will be responsible for our digital presence and help build and manage a center of excellence to guide segment & regional marketing partners on channel strategy, program optimization across owned and paid digital channels to drive engagement and improve ROI. Working closely with sales, market-tech and analytics leads, you will drive our test-and-learn agenda, evaluate new capabilities, and guide the roadmap to modernize our martech-stack to align with the evolving strategy. In doing so, you will play a central role in transforming the marketing organization into a strategic data led, digital-first performance marketing culture that delivers measurable results and growth for the business.
The role will also be responsible for our social media presence globally and will define and implement a strategy that lets us expand and enhance our social presence to connect, engage, encourage, and sell.
A passion for storytelling, digital marketing, performance marketing and technology is a must, as is experience in delivering marketing transformation efforts. You should be known for your client centricity, cross-departmental collaboration, pragmatic problem-solving skills and operational excellence. You should have the ability to build trust and inspire teams and partners into action.
The role reports into the Global CMO for Broadridge and is part of the marketing leadership team, with a team size of 10-12 Associates.
Manage Broadridges global brand strategy sharpen our verbal and visual identity to better deliver our value proposition, create differentiation and drive awareness and demand. Build strong relationships throughout the company to help unify our narrative and amplify our mission internally and externally.
Manage and grow our creative studio to govern and elevate our brand expression across all channels, with emphasis on our digital channels and deliver creative and production support for global marketing campaigns.
Build and manage a network of external agencies and freelancers to help scale creative production.
Develop, plan, and implement a consistent digital marketing strategy by tracking overall business and segment priorities, understanding customer purchase journeys and shifts in online behavior, and comparing with our competition.
Own our digital presence manage and optimize it to deliver on brand and demand generation KPIs. Partner with digital operations teams to prioritize updates, improvements and new capabilities.
Develop, test and optimize the channel strategy for our brand, region and segment campaigns supported by a small, but mighty team of paid and owned channel specialists focused on experimenting and reaching targeting audiences in new ways to improve learning and return on investment
Use consumer insights and marketing research to make forward-looking brand decisions and implement go-to-market strategies in an ever-evolving industry landscape and market/cultural trends
Working closely with our Head of Marketing Analytics to determine critical metrics for brand marketing and build the right measurement systems.
Partner with Head of Martech and Digital Operations to identify and introduce new tools, channels, tactics, and experiments to drive continued growth
Manage our social media strategy as well as our employer branding efforts
Qualifications and competencies
BA/BS degree required; MBA preferred
Marketing professional with 15+ years of experience in a financial service and/or tech company in role of responsibility and influence
Experience in building, shaping and evolving brands to better connect with the target audience, be relevant in new markets and clearly deliver on purpose and differentiation
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Digital marketing expert with a passion for working with new technologies, specializing in developing integrated multi-channel marketing campaigns that drive demand and leads
Experience in managing internal creative resources and external agency relationships
Proficient in marketing research and statistical analysis
Scrappy and comfortable with ambiguity and change; ability to roll up sleeves to get things done with limited resources.
Highly organized, able to work through complex problems, set priorities and diligently complete commitments.
Experience managing, coaching and developing people and teams
Excellent partner management and relationship building skills
Entrepreneurial spirit and drive
Experience working in a global organization with understanding of local market / regional nuances and opportunities
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, or military or veteran status and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company's career webpage because of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to BRcareers@broadridge.com .
Broadridge Financial Solutions
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