Dylan’s Candy Bar Graphic Designer (Freelance) in New York, New York
In 2001, Dylan Lauren founded the world's largest confectionery emporium and lifestyle brand, Dylan's Candy Bar. Its mission is to merge fashion, art and pop culture with candy to ignite the creative spirit and inner child in everyone that visits. This innovative concept has changed the way the world experiences candy today.
Dylan's Candy Bar boasts an unparalleled selection of candies and candy-related gifts from around the world. The sweet destination attracts people of all ages with its state of the art decor and trend-setting product mix. From lavish gifts to hard-to-find Bulk treats & everything in between, there's something for every occasion & sweet tooth.
For more information, please visit: www.dylanscandybar.com or www.facebook.com/DylansCandy.
The Graphic Designer supports the Creative and Digital teams in design and layout initiatives from ideation through execution ensuring all projects are to spec, on brand, and on time. Design projects may include ecommerce site and digital channel content, OMNI seasonal campaigns, promotional materials, brand collateral, packaging, etc. The Graphic Designer will be responsible for creating exceptional digital experiences and content that support company objectives, capture the spirit of Dylan’s Candy Bar, and enhance the overall customer experience across all touchpoints.
Drive innovation with creative execution and editorial storytelling across all digital and print mediums including website, email, paid channels, social, brand collateral, signage, and retail locations
Support the full lifecycle of creative programs from conception through execution and launch
Work closely with cross-functional teams to promote transparency and manage awareness of asset creation workload and project prioritization
Partner with Ecommerce, marketing, & development team members on creative needs for site updates & enhancements, test mock-ups, and brand initiatives from ideation through execution/set-up within timelines
Design and create seasonal and weekly ecommerce content and digital assets, in-store signage, branding collateral, package design/mockups, and product renderings within determined deadlines.
Develop email communications that inspire customers and drive traffic to company website and retail stores & partner with marketing on opportunities for A/B testing
Anticipate the needs of the department to ensure the efficient and timely completion of deliverables
Maintain project libraries; compile all reference material together with program files
Adapt approved layouts to various formats, as requested
Collaborate, brainstorm, and discover graphics, techniques, and materials with other designers to create innovative assets, as well as typographic and layout solutions
Use knowledge and understanding of current trends to design and execute specific categories
Assist in aiding creative team project management as needed
Work collaboratively with other teams across the organization, supporting design needs of other departments as needed
Offer graphic direction, mentoring, and thought leadership to junior team members
Participate in team meetings and play an active role in DCB’s Creative and Digital teams
EXPERIENCE, SKILLS & KNOWLEDGE
3-5 years of graphic design experience preferably in retail and/or an ecommerce-based environment
BFA Graphic Design or related field
Highly proficient with Adobe Creative Suite (InDesign, Adobe, Photoshop, Illustrator) and Premier Pro
Experience with Shopify web platform and Shogun Extension
Basic knowledge of HTML, CSS and Figma
Proficiency in design typography and ability to create static and animated imagery and video content
Can work independently; works well under remote management and is able to prioritize and manage ambiguous workload
Collaborative by nature. Able to partner with internal and external partners to efficiently and effectively achieve organization and department goals
Demonstrates strong communication skills; possess a positive attitude, flexible mindset, and the ability to build strong working relationships remotely
Strong understanding of digital design and application & knowledge of various formats & printing processes
Exercises empathy and non-linear thinking; ideates creative solutions with the customer experience front of mind
Knowledge and appreciation of Dylan’s Candy Bar products and history