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Uber Technologies, Inc. Head of Ad Operations & Optimization, Uber Ads in New York, New York

Head of Ad Operations & Optimization, Uber Ads
Operations

New York, New York |
San Francisco, California |
Chicago, Illinois

About the Team
Uber Advertising's vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Uber Advertising's platform brings together location based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users.
At Uber, we have set up a new Uber Advertising division to spearhead the growth of its advertising business. By building a dedicated advertising organization and a suite of advertising products, Uber Advertising will enable merchants and brands to reach and convert its highly engaged user base across its Mobility and Delivery platforms in 32 markets.About the Role
As the Head of Ad Operations & Optimization, you will be responsible for the global Ad Ops process including Campaign Management, Ads targeting, Ads delivery & optimization, Ads Measurement, tracking & reporting. You will work closely with cross functional partners including Sales, Account Management, Programmatic, Product, Engineering and Marketing teams. This role will report into the Global Director of Ad Operations, Uber Advertising.
This hire will strive to build relationships across Uber advertising teams, ensuring ad revenue commitments and client expectations are met and exceeded. You will be responsible for enhancing revenue growth through the development, implementation, and ongoing maintenance of go-to-market ad product strategies, programs, systems/tools, and initiatives. This is a consultative position in which creativity and flexibility are required to find optimal solutions for our revenue-generating advertising activities.What You'll Do
Lead and develop an Ad Operations & Optimization team delivering detailed direct and programmatic ad execution across media properties; includes day-to-day team management, as well as goaling, coaching and fostering career development
Seamlessly work across multiple channels as well as planning, delivering, and optimizing toward awareness and performance driven critical metrics
Partner with Sales leadership to drive yield and inventory analysis on an ongoing basis and suggest best ways to implement inventory strategies
Develop a comprehensive set of systems and processes to support the delivery and management of partner campaigns
Recruit and lead a large global team of premier digital operations & optimization advertising talent
Oversee aspects of the ad campaign launch and delivery of all media for our advertisers, to ensure revenue commitments and client expectations are met and exceeded.
Critically evaluate our current processes, overhauling these where necessary to drive efficiencies and improve team performance
Implement effective and efficient processes and technical solutions to lead and monitor the measurement and optimization of all campaigns against client performance goals, and report client performance
Prioritize product feature requests to influence the product roadmap and drive enhancements for internal and external users
Establish full funnel ad metrics and dashboards to generate data driven ad insights
Work with Product & Engineering to identify changes to internal Ad systems / tools that reduce the occurrence & impact of bottlenecks affecting delivery scalability, and improve the efficiency & quality of ad campaigns.
Identify, communicate, and execute against opportunities for incremental revenue based on historical demand and seasonal influences
Analyze demand channels performance and industry data to deepen our understanding of trends and deliver practical insights; make tactical recommendations for achieving revenue goals
Collaborate with Business Intelligence to automate regular ad campaign reporting to drive sophisticated analytics and insights for our customersBasic Qualifications
Business administration degree or equivalent hands-on experience working with advertisers or media and creative agencies
Minimum of 7 years in Ad Operations, AdTech/digital advertising or equivalent experience at a data-driven, technology company.
4+ years of people management experience
Expertise in working with ad servers SSPs, Ad Exchanges, DSPs, verification and data tools
Must have MS Excel and Salesforce proficiency
Must have Experience with VAST/VPAID/HTML5 ad formats
Familiarity with Salesforce.com or other CRMPreferred Qualifications
7+ years of experience in operations at a creative or media agency, media provider or big advertiser
Knowledge of DFA/DCM, Sizmek, Innovid and various third-party video ad serving platforms strongly preferred
Deep understanding of publisher monetization technologies for display, video, and audio - including GAM, header bidding, programmatic operations, affiliate marketing, and Digital Media
Experience working with data management platforms (ex. Krux, Cxense, etc) and analytics tools (ex. Google Analytics, ComScore, etc).
Data driven thinking and excellent quantitative skills
Core operational understanding of critical campaign components such as brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
Analytical, data-driven attitude with proven experience in data modeling
High standards and a bias toward action. You can find the context and information you need through relationships across the organization, you push for clarity and delivery, and you hold a high bar from your contributions and those of the people you work with.
Experience leading teams within a highly complex, matrixed organization
At Uber, we reimagine the way the world moves for the better. The idea was born on a snowy night in Paris in 2008, and ever since then, our DNA of reimagination and reinvention carries on. We've grown into a global platform moving people and things in ever-expanding ways, taking on big problems to help drivers, riders, delivery partners, and eaters make movement happen at the push of a button for everyone, everywhere.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
If you have a disability or special need that requires accommodation, please let us know by completing .
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
Uber is committed to a safe workplace. We have implemented COVID-19 safety protocols that meet or exceed local public health guidelines. Workplace safety remains our number one priority. As a result, Uber recommends all US- and Canada-based employees to be vaccinated in order to access any of our facilities; this is subject to change solely at the Company's discretion.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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