The Estee Lauder Companies Manager, Color and Marketing Operations, Bobbi Brown North America in New York, New York
Manager, Color and Marketing Operations, Bobbi Brown North America
Brand: Bobbi Brown
Color and Marketing Operations is responsible for partnering with the Director
of Color & Marketing Operations to support development of and execute new
product plans for Color, Holiday and Retailer Exclusive trend collections for
the US. They will be responsible for building brand desirability while driving
profit, revenue and volume
including Color category planning and objectives, and Visual Merchandising.
They will also support the execution of the North America Retail marketing
programs to ensure Retail programs align with National commercial priorities.
This Manager role
requires skills sets such as leading an internal direct report, internal
stakeholders and external partners, analyzing consumer data to inform brand
strategies, and planning and executing brand plans to ensure increased market
share and diversified consumer engagement across North America in the color and
promo categories. The ideal candidate is analytical, creative, driven, highly
organized, able to multi-task, and highly collaborative.
This Manager role requires skills sets such as leading an internal direct report, internal stakeholders and external partners, analyzing consumer data to inform brand strategies, and planning and executing brand plans to ensure increased market share and diversified consumer engagement across North America in the color and promo categories. The ideal candidate is analytical, creative, driven, highly organized, able to multi-task, and highly collaborative.
Marketing Strategy 20%
Support, development of 3 year Color, Holiday & Retail Exclusive Strategy inclusive of category targets, NPD ranking, customer growth and Complexion marketing innovation for Bobbi Brown Cosmetics
Conduct Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., NPD, internal sales reports, consumer research reports, competitive analysis, etc.).
Mine consumer driven insights to assess attractive growth opportunities that are currently untapped by the brand.
Manage Budget guidelines and ROI targets for North America Marketing and continue to maintain and update
Execute marketing plans including, promotions, new product launches, visual merchandising and in-store activation.
Product Marketing 30%
Partner with Brand Director of Marketing on 3 year Color category planning to ensure Bobbi Brown is growing volume and market share.
Support development of top-sided new launch forecast recommendations for the product pipeline calendar
Partner with Account Management team to determine launch cadence, early leads, and exclusives to ensure side-by-sides are balanced and anniversary
Analyze all pricing increases including competitive benchmarking
Partner closely with Global, Merchandising, Education, Demand Planning, Account Management and other cross-functional groups in the planning and execution of marketing programs.
Visual Merchandising 40%
Execute national VM strategy and plan including accurate assortment and product priorities, overhauls, new door roll-outs, Flagship updates, cash wraps, end caps, events, etc. when applicable
Support development of creative briefs detailing regional needs of new merchandising units, displays, artwork, product comps, updates, and any other detailed information for vendors for successful planning and set up
Manage, communicate and track project milestones and deadlines to inter-department stakeholders for all regional projects
Partner with creative to develop Visual Merchandising guidelines for NA and communicate with Field Sales team for smooth execution and troubleshoot any in-store merchandising issues
Support management of regional budget, reconcile retailer chargeback, and ensure responsible financial decisions are met and aligned with the budget
Partner with Complexion brand manager on Visual Merchandising needs and priorities to ensure holistic brand VM approach is executed in a visually cohesive manner
Proofread all graphics to establish accuracy in copy and pricing
Continually enhance and make recommendations for easy navigation at POS
Team Development 10%
Lead 1 direct report through daily tasks and longer term deliverables
Develop and continually coach individuals for maximum potential, enabling their personal and professional growth
7 years of relevantexperience in addition to a college and/or graduate degree
Seasoned & agilemarketing leader who demonstrates curiosity, makes bold decisions &recommendations, tracks external trends, and understands the upstream anddownstream impact of their work.
Interest and passion forNorth America marketing including Product, Visual Merchandising, andCompetitive landscape in color/promo categories
Highly organized &pro-active self-starter with a strong ability to manage multiple projectssimultaneously and take complete ownership of projects.
Adept & detail-orientedproject manager who ensures that all deliverables are completed in a timelymanner; removes barriers to move faster.
Agile, resilient andadaptable to change; experiments and adapts to win; questions the status quo
Strong interpersonalskills; ability to lead cross-functionally and build relationships internallyand externally
Strong analytical skillscombined with a high level of creativity and strategic vision
Excellent written andoral communication skills, ability to independently set priorities and motivateothers
Interest and passion forNorth America marketing including Product, National Media, InfluencerMarketing, PR, Retail Marketing, and Competitive landscape
Marketing experience within Prestige/Luxury Fragranceindustry a plus
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1911303
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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