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The Estee Lauder Companies Manager, Digital Marketing & Social Media, MAC NA in New York, New York

Manager, Digital Marketing & Social Media, MAC NA

Brand: MAC

Description

Curate and create paid media content with the ultimate goal of communicating the company’s brand equity in a positive, authentic way to attract today’s modern, hyper-connected buyers.

ACCOUNTABILITIES:

  • Lead and continue to evolve development of NOAM Social Media Strategy including campaign development across all platforms and Influencers.

  • Implement a NOAM content calendar to manage paid content with global editorial and plan specific, timely marketing campaigns.

  • Work closely with Digital Media Stakeholders and marketing team to develop social media campaigns that help to achieve brand/regional marketing goals.

  • Develop monthly reports on emerging social media trends that will be submitted to management and executive teams.

  • Monitor company’s social media accounts and offer constructive feedback from North America for Global platform interaction with users.

  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

  • Create methods for finding and saving online customer reviews.

  • Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan.

  • Work with Manager of Investment Strategy & Digital Analytics to align on deliberate planning and goal setting for North America specific Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Cultivation of leads and Sales.

  • Leverage SEO opportunities to fuel generation of inbound traffic.

  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and future social advertising campaigns.

  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

  • Create seasonal brand and co-op promotional content & copy.

  • Partner with Global and NOAM Communications team to identify core macro and micro influencers for specific and on-going support programs. Help develop dashboard for influencer tracking.

  • Agency liaison for social media programs and planning.

Qualifications

  • Bachelor’s Degree (Marketing, Communications or related field preferred).

  • 5 years’ experience in social media management.

  • Exceptional multi-tasking, and problem-solving skills.

  • Able to explain complex social media data in an understandable way.

  • Passionate and creative with strong copy writing skills.

  • Knowledge of Facebook’s advertising platform is required.

  • Actively engaged across existing and emerging platforms of social media.

  • Creative production background preferred.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 2115251

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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