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The Estee Lauder Companies Manager eCommerce - Acquisition Marketing, Clinique in New York, New York

Manager eCommerce - Acquisition Marketing, Clinique

Brand: Clinique

Description

Who We Are

Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also Clinique, MAC, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?

With headquarters in the heart of Silicon Alley in Manhattan’s Flatiron District, we connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. ELC Online is a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.

What We Offer

  • Free Product Allowance & Employee Discounts (on ELC products and at gyms, retailers, restaurants, more)

  • Tuition Reimbursement & Student Loan Contributions

  • Generous Parental Leave (20 weeks)

  • Flexible Summer Friday options

  • Benefits eligibility on day 1

  • Competitive 401k company match & a company-funded retirement growth account

About the Role

The Manager of Acquisition for Clinique North America eCommerce will lead strategy and execution for the brand’s lower funnel media, to drive sales and traffic to Clinique.com and Clinique.ca. The role is primarily responsible for creating and executing acquisition strategies through SEO, SEM, Display Media, Paid Social, and Affiliate marketing. Also responsible for Analytics and Reporting of KPIs in these channels weekly, monthly and post major events. They will analyze internal results and follow industry trends to help achieve the online strategy and revenue goals within the style and structure of the Clinique brand. This role must partner & seamlessly collaborate with numerous cross-functional teams & brand stakeholders (copy/design, social/digital, product marketing, consumer engagement and integrated marketing) in addition to multiple agency partners to ultimately drive the ecommerce business successfully. This role reports into the Clinique North America Director of eCommerce and will work closely on a day-to-day basis with the rest of the NA eCommerce Team.

The Role:

North America Conversion Media

  • Lead the lower funnel traffic and ROAS paid social strategy for North America Market.

  • Lead conversion focused influencer strategy for North America Market.

  • Brief strategy and targets to media agency as part of total market briefing.

  • Drive reporting and efficiency for all lower funnel campaigns.

  • Work closely with internal consumer engagement marketing team to ensure that all campaigns deliver awareness on the customer consideration set.

  • Paid Search & Display

  • Work with agency to develop and execute a robust SEM and Display strategy.

  • Lead weekly business and campaign review calls with performance marketing agency.

  • Optimize campaigns on a daily/weekly basis to deliver sales and performance goals.

  • Create ongoing test plan, incorporating response analysis to optimize campaigns.

  • Collaborate & Communicate with all areas of online group (creative, copy, project management, technical, social/digital) and offline cross functional teams to execute responsibilities as well as identify the right processes that help with efficiency and productivity.

  • Affiliate Marketing

  • Work with affiliate marketing vendor to deliver the traffic and sales targets for the affiliate marketing channel.

  • Maintain close relationship with top affiliate partners to help create a unique and competitive offering from Clinique.com.

  • Create and execute affiliate channel specific offers and programming.

  • Evaluate promotional opportunities and optimize based on seasonality and sales targets.

  • Work with internal groups (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets.

  • Create ongoing test plan, incorporating response analysis to optimize campaigns.

  • Web Analytics & Reporting

  • Create top-line weekly and monthly reports, or as necessary, on performance in each key area of responsibility.

  • Based on findings, continually optimize advertising and promotions spend. Share performance and results with online team members. Report and analyze on marketing, merchandising and promotional programs.

  • Budget & Invoice Management

  • Manage and maintain advertising budget for all channels.

  • Keep track and facilitate payment on all incoming invoices and POs.

Qualifications

  • 6 years experience with at least 3 years related web marketing/ecommerce business experience.

  • Experience in online performance marketing specifically experience in managing paid social, paid search and display advertising campaigns.

  • Bachelor’s degree required.

  • Detail-oriented, ability to multi-task; Ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment; Strong organizational skills; Proactive problem solving abilities.

  • Prior experience with budgeting, A&P, ROI analysis.

  • Excellent verbal and written communication skills.

  • Must be a brand advocate and team player.

  • Highly proficient in MS Office (Outlook, Excel, PowerPoint).

  • Aptitude for working with Internet tools (i.e. web-based reports, analytics packages, and various multimedia technologies).

  • Thorough understanding of website metrics, data analysis, and reporting tools

Job: Online / E-Commerce

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 225943

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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