PVH Corp. Manager, Global Brand Advocacy - CALVIN KLEIN in New York, New York
The Manager, Global Brand Advocacy position will lead the planning and execution of the will play an integral role in the planning and executing of the brand’s social advocacy engagement initiatives across all owned and licensed product categories globally. In partnership with Integrated Marketing, Social, PR/Influence and Media teams, this role will support the development of cohesive owned, earned and paid channel communications, ensuring that our global advocacy strategies support and advance key brand and business objectives seasonally.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Assist in the strategic development and on-going optimization of advocacy campaign/engagement programs across assigned Calvin Klein business lines/communities – inclusive of best practices, guidelines and performance benchmarking
Advocate relationship management: key point person responsible for the identification and recruitment of advocates by assigned community based on program objectives; key contact responsible for communication and facilitation of all assigned program initiatives
Development and ongoing management of program content and communication strategy, partnering cross-functionally with our in-house creative teams to facilitate production
Assist the development and ongoing management of program content and communication strategy (partnering cross-functionally with creative, integrated marketing, PR, social and CMI teams) to support yearly CMO objectives by business line/campaign
Facilitation of review/feedback on all evergreen and activation strategies with Director, Global Brand Advocacy and Social Media Marketing as well as cross-functional groups and leadership teams as defined by the department workflow
Lead all performance tracking and reporting for assigned business lines/communities, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
Partner cross functionally with the Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social advocacy tactics
Strategic lead in the development and ongoing optimization of advocate engagement tactics by channel – including day to day management of digital channels established for direct communication with advocate communities
Assist Director, Global Brand Advocacy and Social Media Marketing on the ongoing communication and amplification of advocate programming on Calvin Klein global social channels
Collaborate on paid social initiatives in partnership with media team and agency
Keep the team abreast of the latest news and innovations through weekly industry updates, providing recommendations on new best practices and innovative opportunities
In partnership with Integrated Marketing team, oversee measurement plan development by channel – including seasonal/ad-hoc reporting and ongoing optimization throughout rollout of all strategies
Manage the review and distribution process for all social media-led reporting
Plan and oversee designated budget allocation in alignment with global advocacy strategy and owned channel needs
Review and oversee invoice processing and actualizations
QUALIFICATIONS & EXPERIENCE:
4-5 years of relevant social marketing/creative experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.
Education: Bachelor’s Degree Required
Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally.
Active participation in a wide variety of social media activities such as community development, management and content creation.
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Strong writing and editing skills.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events.
Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
High proficiency in PowerPoint, Word, Excel and Google Drive suite.
Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
Experience with paid social a plus.
Internal: Integrated Marketing (Marketing, PR/Influence, Social Media, Measurement Science and Community Management) and CMO (Corporate/Internal Comms, Talent, Brand Experience, Media, Creative, Marketing Operations)
External: Agencies, Partners, Vendors
Direct: Assistant, Global Advocacy
Indirect: Seasonal interns
BUDGETARY RESPONSIBILITIES: Track and process social media invoices and keep department budget details up to date.
DECISION MAKING: Will make decisions re: quality/timing of work received from external and internal digital partners.
RESOURCEFULNESS/CREATIVITY: Recommend vendors for analytical services. Must be up to date on industry trends and provide innovative ideas and opportunities.
ENVIRONMENT: Fast paced creative environment
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
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