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PVH Corp. Manager, Global Integrated Marketing, Go-To-Consumer - CALVIN KLEIN in New York, New York

POSITION SUMMARY:

The Manager, Global Integrated Marketing, Go-To-Consumer position will assist in the development and execution of global omni-channel marketing strategies across all brand campaigns and initiatives. In partnership with the Sr. Director, Global Integrated Marketing, and global and regional channel teams including Social Media, PR & Influence, Brand Experience, Paid Media, .com, and CRM, this role will support the development and execution of cohesive, 360 degree go-to-consumer plans, from concepting and planning to execution and reporting.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

  • In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team, support the development of cohesive marketing plans seasonally, collaborating with Social, PR, Media, Regional Commerce teams, and Brand and Creative teams to drive brand energy and relevancy while fueling consumer demand

  • Establish strong relationships with key and relevant stakeholders throughout the organization (Regional teams, Social, PR & Influence, Media, Licensee Marketing, Social/PR, VM, Creative, New Product Ventures) to inform on-going planning and business/brand alignment

  • Manage the development and optimization of the Global Brand Marketing calendar, collaborating with all teams to build out cohesive owned/earned/paid communication plans seasonally and keeping all cross-functional partners updated / in the know along the way

  • Partner with Sr. Director and Global Integrated Marketing team members to develop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goals

  • In partnership with Global Marketing and Creative teams, develop seasonal and project-based marketing directives outlining omni-channel GTC strategies and opportunities for global 360 initiatives (media partnerships, etc.)

  • Act as key liaison to regional marketing teams, updating on global direction to ensure best local adaptation & execution, reviewing and providing feedback on regional GTC plans, and communicating to global cross-functional partners for review / alignment where needed

  • Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market

  • Establish value propositions and brand engagement through all stages of the consumer purchase cycle

  • Partner closely with global and regional channel leads to ensure channel planning needs, deliverables, and asset requirements are up to date and correctly filtered into project and campaign briefs

  • Support the development and tracking of seasonal KPIs – including global/regional planning, reporting, and share-out with cross-functional teams

  • Support business and market analytics for all initiatives, challenging partnering teams to deliver against demand generation metrics

  • Build and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry

  • Track competitive brand activity across all channels, regularly sharing back with cross-functional teams to inform future strategies

QUALIFICATIONS & EXPERIENCE:

Experience :

5-6 years of Marketing experience, with proven experience in the development and execution of 360 owned, earned, and paid marketing plans.

Education: Bachelor’s Degree Required

Skills:

  • Highly collaborative with demonstrated ability to work cross functionally in a global capacity

  • Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels

  • Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail

  • Deep understanding of marketing ecosystem and channels across both brand and performance, with strategic and results-driven mindset (channel experience with owned, earned and/or paid media a plus)

  • Analytical, with the ability to provide strategic recommendations based on data

  • Strong writing and editing skills

  • Passionate about fashion, art, pop culture and global events

  • Ability to quickly absorb the spirit of the Calvin Klein aesthetic

  • High proficiency in Keynote, PowerPoint, Word, Excel and Google Drive suite

  • Experience with measurement, analytic and listening dashboards (ie Adobe Analytics) a plus

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PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.

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