PVH Corp. Manager, Global Integrated Public Relations - CALVIN KLEIN in New York, New York
The Manager, Global Integrated Public Relation s will support the Senior Director, Global Integrated PR & Influence in the creation, management & execution of all external communications strategies across Calvin Klein campaigns, brand experiences and business lines in North America and globally.
Key within this role is to manage the development of external communications programs that drive heat and cultural relevancy for the Calvin Klein brand, and drive consideration for key products. The position will develop strategies that foster consumer connections and inspire new/existing audiences by growing and maintaining press relations, and telling compelling stories via organic pitching and editorials.
This position is responsible for providing a wide range of management across multiple communications activations, product stories and campaigns within the Consumer Marketing Organization.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Support for Sr. Director, Global Integrated PR & Influence and Communications/PR team in development of global communications strategies, programming and activations that drive demand and energy and cultural relevancy, aligned to brand goals and business objectives.
Key within this role is to manage the development of external communications plans that foster consumer connections, inspire new/existing audiences, and keep Calvin Klein deep in the cultural narrative of today.
Builds/supports network of relevant media & industry relations in North America and helps facilitate ongoing media opportunities.
Identifies, ideates & implements communications and storytelling opportunities across all communications functions: social media, celebrity, influence, advocacy, corp comms, brand experience, etc.
Supports in the development of proactive global communications programs, partnering on all incoming/outgoing North America media requests and opportunities across product, launches, content & experiences.
Co-manages the development of key seasonal product placements and stories.
Co-manages the creation and execution of North America & global seasonal communications plans that fuel consumer demand & engagement.
Collaborates with regional team, categories and businesses to create the most effective communications plans within market and work through local optimization of global strategies.
Partners with full Integrated PR & Influence team and other cross functional teams (Creative, Marketing, Corp Comms) – with a focus on coordinated owned/earned and paid GTM strategies, in partnership with owned Social Media/Advocacy and OMG – to amplify the brand’s key business priorities seasonally and ensure consistent & optimized delivery to all international markets.
Co-manages the organization of the communications calendar and reporting across all media/PR activity in North America and Globally.
Co-manages all reporting around press programs based on existing/new platforms & consumer insights in partnership with full team.
Creates inspiration internally and externally for the Integrated PR & Influence function.
Manages and mentors direct reports, energizing and leading the team.
QUALIFICATIONS & EXPERIENCE:
6-7 years of relevant experience in PR/communications, fashion, culture, celebrity/influencer marketing space. Key relationships and proven track record within fashion/entertainment/lifestyle/culture industry a must. Experience developing cross-channel communications campaigns in culture, lifestyle, fashion, retail, entertainment and/or related fields. Demonstrated ability to put content in front of consumers.
Education: Bachelor’s Degree Required
Kind & collaborative - strong interpersonal skills & EQ
Ability to work productively in a fast-paced, creative, collaborative environment.
Deep knowledge and interest in media trends.
Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends.
Live the function – have a strong POV on media, digital platforms/commerce and latest trends.
Resourceful, creative and self-motivated with strong organizational skills and aptitude for immediately developing a highly organized approach to managing multiple projects.
Must be motivated, flexible, poised, and adaptable in rapidly changing and fast-paced environment.
Developed editorial and design skills (writing, editing, grammar, proofreading, laying out + designing presentations, etc.) along with a high-level of creativity.
A strong aesthetic sensibility and exposure to/understanding of fashion, photography, architecture, and/or art required.
Resourceful, highly motivated project manager.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
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