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Revlon Manager, Marketing – Almay (Implementation) in New York, New York


At Revlon, we believe in the transformative power of beauty which connects us to the world and enables us to realize our best selves. We are nimble and bold with a deep passion for beauty and strive for excellence in all we do. We are strategic brand builders, developing brands that delight consumers around the world. Come be a part of the Revlon team!

As a brand and category champion, implement marketing activities “on time and in full” as per the marketing calendar. Coordinate extensive responsibilities for managing specific brand and product categories, including (but not limited to) promotional support, activations, and inventory control to achieve company share, sales, and profit objectives. Focus on creating a strategy to support and grow the US business with an emphasis on the integrated and holistic marketing strategy.

Key Responsibilities:

  • Develop and execute annual marketing plan activities for the Almay brand and ensure successful implementation of the plan, working with cross-functional teams.

  • Manage the ongoing day-to-day activities in the areas of marketing plan development and execution.

  • Prepare marketing plans for specific products/categories in conjunction with the Marketing leader.

  • Work cross-functionally to coordinate the many processes necessary to develop, implement, and execute an effective marketing strategy.

  • Spearhead marketing plans for new product launches and seasonal promotions.

  • In close cooperation with cross-functional partners including: Trade Marketing, Ecommerce Consumer Promotions and Sales identify trade needs/ opportunities and distribution strategies in line with trade promotions for retailers.

  • Prepare presentations for meetings such as cycle and strategy meetings with large customers.

  • Analyze the potential of the launch of new products, making recommendations based on sales and profit analysis.

  • Make recommendations for SKU rationalization, partnering with cross-functional teams on analysis.

  • Work with Sales, Finance, and Innovation teams on Brand P&L including spend recommendations for specific products/ retailers.

  • Work with Sales and Retail Experience team on in-store presentation of brands.

  • Collaborate with Global Marketing on media plan recommendations.

  • Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.

  • Lead category promotion via ongoing analysis: consumer insights, category dynamics, and competitive knowledge.


  • A minimum of 6+ years of relevant work experience in marketing, brand management, or customer marketing.

Skills, Knowledge, and Abilities:

  • Strong strategic, analytical, and problem-solving skills including knowledge of syndicated and panel data

  • Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs, and marketing plan management experience.

  • Ability to innovate, develop, and execute against product initiatives.

  • Must be a self-starter and adaptable.

  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate

  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment

  • Knowledge of advertising, sales, media and expense budgets, inventory, profit, and loss.

  • Knowledge of market trends and consumer preferences.

  • Understanding of how to align marketing actions to goals and objectives of Company brands and knowledge of digital and social media landscape and channels.

  • Strong presenter, comfortable in front of large groups.

  • Experience with Nielsen, Excel, PowerPoint.

  • Project management and time management skills, proven ability to prioritize and deliver.

  • Experience or passion for beauty and/or personal care categories preferred.


  • A bachelor’s degree is required, and an MBA is preferred.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)