ViacomCBS Manager - Marketing Analytics, Brand Marketing & Strategy - Showtime in New York, New York
Showtime Networks Inc. (SNI) owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One.
As part of the Media, Marketing Strategy & Insights team, the Marketing Analytics Manager will work with large and disparate data sets to uncover impactful insights related to marketing effectiveness and return on investment and communicate those findings in a clear and concise manner.
The ideal candidate will be highly collaborative and partner closely with the rest of the Media, Marketing Strategy & Insights team, as well as SHOWTIME’s Program Marketing, Subscription Marketing, CRM, Distributor Marketing, Research, Data Science, Media, Product Management, A/B Testing, and other teams to provide analyses and reporting in support of the network’s Acquisition, Usage and Perception goals.
OVERVIEW & RESPONSIBILITIES
Provide regular reporting and analysis of marketing performance supporting original series, sports and nonfiction titles. Work and reporting includes series key performance indicator development and tracking, trailer reports, in-season snapshots, and post mortem reports across paid, owned and earned channels; reporting is needed in various formats, including decks, dashboards, Excel docs, emails and more
Work with marketing teams to understand business objectives, define metrics based on those objectives and provide pertinent data including analysis and insights regarding subscriber acquisition and lifecycle marketing efforts
Manage 1st, 2nd and 3rd-party data to populate intelligence reports tracking key business performance and subscriber trends including product and consumer marketing related data
Use analytical skills to “tell the story” and draw conclusions that help inform and drive decision making for marketing and optimization
Support teams across the marketing organization with impactful insights via dashboards, analysis and ad hoc reporting requests
Contribute to Brand Marketing & Strategy specific research projects and help collaborate with Research and Distributor Marketing to uncover new customer insights and targeted marketing opportunities
Minimum three years' work experience in business intelligence, marketing, research, or similar role
Experience with Tableau or similar data visualization/business intelligence tool required
Significant experience working with web analytics platforms like Adobe Analytics (Omniture) or Google Analytics
Advanced Excel skills (e.g. pivot tables, macros, VBA)
Create and present executive ready slides in PowerPoint and Keynote
College degree and equivalent work experience
Media or subscription related experience highly preferred
Strong communications skills (verbal and written) with ability to distill and relay data to a variety of audiences (including senior executives)
Proven and creative problem-solving skills
Strong multi-tasker handling changing priorities and projects
Experience with relational databases (e.g., SQL)
Familiarity with predictive modeling (e.g., churn models)
Understanding of optimization processes and multivariate testing results
Self starter who can work both collaboratively and independently
Detailed with a strong emphasis on data accuracy
Eager to learn new technologies and drive innovation
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
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