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Practising Law Institute Manager, Marketing Data Analysis in New York, New York

Join PLI and represent the legal community’s premier provider of continuing education an d research services as a Manager, Marketing Data Analysis in our New York office. Work in a collaborative environment that prides itself on a genuine commitment to a work-life balance (3+ weeks of vacation days!). Grow your career and help us analyze data, uncover insights and communicate findings to key stakeholders to support them in making business decisions.

For more than 80 years, PLI has served the legal community with innovative products and quality programming, building a sterling reputation spanning the country. The selected candidate will manage a team of three and contribute to PLI’s continued success by providing support for the integration of new sales and marketing technology platforms. The ability to manage multiple projects simultaneously and deliver against aggressive deadlines is required to be successful in this role.

Your responsibilities as Manager, Marketing Data Analysis

Data Extraction, Data Manipulation, and Data Blending

  • Independently extract and blend large datasets from different sources and systems (including flat files, databases, open data, and web data) and prioritize them into actionable insights.

  • Efficiently aggregate the information and/or structure code in a replicable format required for ongoing reports or dashboards

  • Assist with building and analyzing email segmentation using SQL

Data visualization & Story Telling

  • Produce operational dashboards, reports, and charts that effectively communicate the key messages in PowerBI, Excel, or other visualization platforms.

  • Host meetings to deliver clear and concise insights that drive change.

Communication and Collaboration

  • Take ownership of projects from end to end. This process includes independently partnering with subject matter experts within the business to identify the analytical needs, and with IT to isolate the necessary tables and data.

  • Actively build and maintain relationships across the organization to reconcile disparate data that can be broadly utilized within the business and improve upon inefficient processes.

  • Exhibit a high level of intellectual curiosity to challenge the status quo and become the voice in the room to influence data driven decision making.

  • Manage and mentor a team of three.

Independently keep updated with current technologies

  • Remain up to date with current technologies and analytics techniques. Become an early adaptor and an influencer for new technologies being evaluated within the organization.

Other duties, as assigned.

Qualified candidates will have:

  • A Bachelor’s degree is required. Education background with focus on marketing and/or data analysis is preferred

  • 5 – 7 years of relevant experience is required

  • SQL is a must

  • Advanced knowledge in Excel formulas

  • Previous experience using an enterprise CRM (Salesforce preferred)

  • Previous experience using marketing automation platforms (Marketing Cloud and Pardot preferred) and evaluating the effectiveness of omni channel marketing campaigns

  • Previous experience fine tuning marketing attribution models

  • Experience with statistical modeling using R/Python highly desirable

  • Excellent communication skills both oral and written

  • Strong critical thinking, analytical skills and attention to detail

  • Highly motivated self-starter demonstrating integrity, initiative and desire to innovate

  • Ability to work in an agile environment

  • Previous experience managing a team

Your benefits at PLI

PLI offers a generous benefits package and is committed to creating an interesting, collegial, and supportive work environment:

  • Medical, dental and vision plans for employees and their families

  • Generous employer contribution to employee retirement savings account

  • Ample paid time off and holidays, summer Fridays

  • Unlimited access to LinkedIn Learning web-based training along with other career development opportunities

  • Work-life balance initiatives

About PLI

Practising Law Institute (“PLI”) is a nonprofit learning organization dedicated to keeping attorneys and professionals at the forefront of knowledge and expertise, as well as preparing them to fulfill their pro bono responsibilities.

Chartered by the Regents of the University of the State of New York, PLI was founded in 1933 by Harold P. Seligson. The organization provides the highest quality, accredited, continuing legal and professional education programs in a variety of formats. PLI publishes a comprehensive library of Treatises, Course Handbooks, Answer Books and Journals also available through the PLI PLUS online platform. The essence of PLI’s mission is a commitment to the pro bono community and with over 98,000 attendees at our pro bono programs this past year.

Only those applicants who meet our requirements for this position will be contacted.

Practising Law Institute is an equal opportunity employee; more information may be found here:

PLI is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state or local law.

ID: 2020-1312

External Company URL:

Street: 1177 Avenue of the Americas