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Revlon Manager, Marketing - Elizabeth Arden (Skincare) in New York, New York

Description

Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.

Responsibilities:

  • Build marketing framework and continuous evolve

  • Fully understand Target consumers and build strategy to engage with them

  • Full understanding of prestige skincare journey and understanding EA skincare portfolio

  • Understand the market/competitors to build competitive marketing mix to win market share / each channel of distribution

  • Develop and execute marketing programs for the Americas region, ensuring successful implementation of the plan (on time & in budget), working with cross-functional teams

  • Recommend unique marketing ideas, including marketing initiatives and programs that help strategically improve sales and profitability

  • Analyze opportunity for new product launches, make recommendations based on sales and profit analysis inclusive of add / delete audit

  • Work in close collaboration with Global and Sales to influence the new launch plans and overall support for the US

  • Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar

  • In partnership with Sales and Global Marketing, identify trade needs/ opportunities; develop pricing and distribution strategies, prepare presentations for cycle and strategy meetings with retailers

  • Develop and steer strategy for Non-Revenue budget and oversee forecasting each season

  • Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)

  • Ensure brand cohesiveness across all brick & mortar doors despite customization by doors

  • Ensure brand guidelines are respected in all instore merchandising executions

  • Lead information flow between Global Marketing and Sales Team (IBP)

  • Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global

  • Manage and develop marketing skills of direct report (shared)

  • This role is part of the US Marketing team, working across the Elizabeth Arden Prestige Portfolio, an iconic prestige brand in a dynamic retail environment

Education:

  • Bachelor’s Degree

  • MBA preferred

KNOWLEDGE AND SKILLS

  • 7+ years of marketing experience in skincare marketing or brand management.

  • Prestige Beauty channel experience in the US Market

  • Strong strategic, analytical, and problem solving skills

  • Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs

  • Ability to innovate, develop and execute against all product initiatives

  • Must be a self-starter

  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate

  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast paced environment

  • Time management skills and ability to prioritize projects as necessary

  • Good verbal and written communication skills

  • Knowledge of market trends and consumer preferences

  • Proficient in power point, excel, word

  • Experience managing direct report(s) a plus

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