Omnicom Media Group Manager, Marketing Science in New York, New York
As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.
Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.
Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.
Education & Experience
Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields
4-7 years of experience in a quantitative data driven field, media, or other relevant field
3+ years of prior work experience building marketing mix or media mix models for advertisers
Experience with delivering and operationalizing reporting solutions for clients
Strong Excel knowledge in basic functions and pivot tables
Excellent communication skills are a must
Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
Experience with advanced data management programs (SQL, Access, etc.)
Experience with other coding languages (Java, R, Python, etc.)
VBA and Excel Macros programming skills
Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
Prior agency experience
Basic understanding of databases and data modeling
Passion for mentoring and coaching others
Familiarity with at least some of the following tools: marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics (e.g., Google Analytics, Adobe Analytics), social (e.g., Facebook Insights, Twitter Insights, Crimson Hexagon)
Some knowledge and exposure to machine learning and data science techniques
Knowledge and experience with syndicated research sources/tools (e.g., ComScore, Nielsen, GfK MRI, Simmons, etc.)
As a Manager on the Marketing Sciences team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will work directly with senior analysts and managers to implement the resulting strategies alongside a team of the strategists and investors.
Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
Development and execution of the measurement plan
Ensuring timely follow through on all scheduled and ad hoc deliverables
With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
Development of presentations to clients, including the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
Evaluating data and research/analytics vendors for client needs or as they approach clients
Working with third party research/analytics vendors to design and set up projects for clients
Perks of working at Annalect
Culture! We have an incredibly fun, collaborative, and friendly environment, and often host social and learning activities such as game night, speaker series, and so much more!
Generous vacation policy. Paid time off (PTO) includes vacation days, personal days, and a Summer Friday program.
Extended time off around the holiday season. Our office is closed between Xmas and New Year to encourage our hardworking employees time to rest, recharge and celebrate the season with family and friends.
As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
Annalect is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Street: 488 Madison Avenue