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PVH Corp. Manager, Media - Tommy Hilfiger in New York, New York

The Manager, Media supports the Director, Media in driving all facets of media strategy, planning and execution, with strong focus on digital and the emerging technology space.

Responsibilities:

  • Partner with media director to drive all facets of media strategy, planning and execution across North America business divisions (including e-commerce, retail, wholesale, licensees, Adaptive), with a focus on digital and the emerging technology space

  • Collaborate with global media team on overall strategy and campaign alignment

  • Lead media planning aspects including timelines, briefing and execution with agency partners

  • Be main contact for all day-to day activity with our media agency, ensuring all deliverables are being managed and plans are on strategy

  • Lead reporting and analytics with media agency to drive increased ROAS and consideration lift for the overall Tommy Hilfiger business and communicate results to leadership

  • Lead creative development for all campaigns in collaboration with Media Account Planner who will be the main contact with the studio, advertising team and digital creative agency

  • Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch

  • Develop timelines and workflows for media deliverables - navigating internal approvals, ad trafficking and ad approvals

  • Collaborate with Media Account Planner to manage budget, ensuring accurate monthly estimates, accruals and forecasting

  • Partner with greater marketing team to ensure alignment of all paid media campaigns and initiatives to the larger global / seasonal strategy

  • Position self as the media thought-leader and drive expertise / knowledge across the greater organization

  • Build and maintain relationships with senior management, internal stakeholders, licensee partners, agencies, and vendors

  • Supervise and mentor Media Account Planner and oversee seasonal intern program

  • Meet with media vendors to stay on top of new technologies, the latest offerings and opportunities for the brand; exploring innovative and out of the box thinking with respect to new ideas/programs/initiatives

LATAM Responsibilities:

  • Liaison with teams in Mexico, Panama and Brazil

  • Provide strategy and seasonal guidance

  • Work closely with LATAM teams on media and social creative needs

Qualifications:

  • Bachelor's degree

  • 5-7 years of experience in Media Planning and Buying

  • Ability to think strategically and creatively

  • Detail oriented

  • Experience using data and metrics to measure impact and determine improvements

  • Flexibility to adapt to changing business needs

  • Experience working with large cross-functional teams and external partners

  • Problem solver

  • Strong relationship builder / collaborative approach

  • Strong communication skills, both written and oral

  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets

  • Must be able to work both as a team member and independently

  • Must be flexible to adapt to changing trends of business and/or ad hoc projects

  • Position is based in our NYC office; ability to work remotely, if needed

#LI-CS1

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.

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