The Estee Lauder Companies Manager, NA Ecommerce & Retailer.com, Kilian and Frederic Malle in New York, New York
Manager, NA Ecommerce & Retailer.com, Kilian and Frederic Malle
Brand: Estée Lauder Companies
This role is responsible for maintaining Kilian and Frederic Malle brand site in partnership with key global and NA stakeholders to create and oversee the execution of all site content, refreshes and on-site merchandising. Responsible for supporting the team with business analysis, merchandising, QA efforts, asset trafficking, email marketing and customer service operations.
Additionally, the role will be responsible for the day to day execution of the retailer.com function. Working alongside the Director, Ecommerce BK/FM, the
Create and support online marketing strategy and own user testing for site wide marketing campaigns, email offers and refreshes
Request all seasonal product images, copy and data from Marketing and Creative Operations. Work with Creative, Education and Legal for additional product data as needed and ensure that product information and assets are distributed to appropriate partners on a timely basis
Responsible for ongoing update of the product database, including addition of new products and continually monitoring and changing existing information (e.g. discontinued products, price changes, etc.)
Create/manage CMS requests
Create the virtual SKUs and virtual suggested set requests and liaise with ELC Online Customer Service to ensure they are built correctly
Conduct final user testing and quality assurance processes on all new pages, applications, e-mails, offer codes and new products to ensure accuracy, browser compatibility and high quality user experience
Own day-to-day relationship with all agencies, developing campaign content and identifying opportunities for ongoing content and targeting optimizations
Write/re-write copy as necessary to ensure market relevance
Develop and implement all email marketing programs and manage growth and maintenance of consumer database for both brand sites; continually seek ways to optimize email campaigns.
Develop database segmentation plans to maximize ROI and engagement while minimizing opt-outs
Maintenance of offer/email calendar strategy
Assist in the analysis of email campaigns and email optimization opportunities.
Work with legal to finalize all email disclaimers and obtain final sign off.
Maintain and update library of email campaigns.
Work with various NA teams to ensure offline initiatives have visibility in email.
Work with freelance designer to create email campaigns and site assets to support email campaigns.
Work with email provider to launch new technologies to improve communication relevancy.
Understand all online marketing industry standards; review publications for newsworthy articles, new marketing tactics and competitor programs.
Conduct final user testing and quality assurance processes on all new email pages, emails, and offer codes to ensure accuracy, browser compatibility and high quality user experience.
Maintain excellent relationships with vendors and mall management to continually build strong partnerships and maximize value creation opportunities.
Taking over actual email development and deployment for FM (they do not use Bronto so this is largely manual )
Work with the inventory planning group to ensure launch products and samples are ordered and received properly. Notify team of changes that affect email/content/merchandising strategy
Support special inventory requests (new kits, excess inventory, collateral)
Set up the promotional SKUs and limited life products on the inventory ticker to ensure that backorder situations are prevented
Manage communications with in-store team
Monitor customer feedback to gather information on changes necessary to site
Communicate ongoing elements of site with internal and external stakeholders (e.g. marketing managers, email team/customer service, operations). Notifying the teams of new promotions, changes to marketing calendar and updates from brand
Maintain and distribute the team calendar and promo calendar up to date and letting the team know of any changes
Work with senior team members to resolve escalated Customer Service issues.
Oversaw transition in fulfillment for Kilian from Washington Street to Madison Ave
Packed/fulfilled online orders from store during peak holiday time period
Managed all online inquiries from customer service team during peak holiday time period
Interviewed/assisted in hiring dedicated online employee for stores
Trained 3 in-store employees on online fulfillment tools and oversee day-to-day responsibilities of in-store employee
Escalated/resolved issues with orders not being received or delivered on time at store & subsequently streamlined processes
Collect, organize and analyze data on consumer behavior, site performance, inventory, offer codes, surveys and domain sales. Provide consistent timely reports with key learnings and summary of recommendations
Perform analysis on product selling to aid in merchandising strategy
Maintain on-site search workbench to ensure products are found and consumers are given the best possible user experience
Asset distribution to appropriate retailer.com sites including new product launch information, product shots, videos, visuals and copy.
Responsible for supplying all online retailers with product comps for photography or customer services requirements.
Communicate with creative department for any retailer.com asset creation needs
Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to vendors, designers and internal team.
QA of retailer.com sites
5 years related experience
Understanding of/interest in digital marketing, along with aptitude for learning quickly and taking on new challenges
Highly detail oriented, with a strong ability to multi-task. Embraces both big picture objectives and follows-through on details
Ability to manage time line and to manage internal project resources
Understanding of internal online tools including CMS, Endeca, Dot net
Excellent at scheduling with a talent for pushing the project along, keeping everything on track. Positive, committed attitude
Web usability, User Experience, QA testing, and Microsoft Office
Adobe Photoshop experience a plus
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 2112080
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
The Estee Lauder Companies
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