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The Estee Lauder Companies Manager, Product Marketing, Bobbi Brown North America in New York, New York

Manager, Product Marketing, Bobbi Brown North America

Brand: Bobbi Brown

Description

About the Brand

Bobbi Brown is the global natural beauty powerhouse, leading complexion expertise with undertone-correct formulas, smart, high-performance products, and effortless artistry for all. Our Always On Artistry continues an unparalleled tradition of high-touch learning and intuitive beauty at every consumer touchpoint-from in-store to online, mobile to social. We are the ultimate source for instant beauty education that is simple to do.

Why is this job a perfect match for you?

The Manager, Complexion and Visual Merchandising is responsible for partnering with the Director of Product Marketing & Operations to manage the Bobbi Brown Complexion portfolio, inclusive of new product development oof the Bobbi Brown North America VM plan and execution. They will be responsible for building brand desirability while driving profit, revenue and volume with a focus on Complexion category planning and objectives, and Visual Merchandising. They will also support the execution of the North America Retail marketing programs to ensure Retail programs align with National commercial priorities.

What skills will you apply in this role?

This Manager role requires skills sets such as leading internal stakeholders and external partners, analyzing consumer data to inform brand strategies, and planning and executing brand plans to ensure increased market share and diversified consumer engagement across North America in the complexion category. The ideal candidate is analytical, creative, driven, highly organized, able to multi-task, and highly collaborative.

KEY RESPONIBILITIES:

Marketing Strategy 30%

  • Support, development of 3-year Complexion strategy inclusive of category targets, NPD ranking, customer growth and Complexion marketing innovation for Bobbi Brown Cosmetics North America

  • Conduct Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., NPD, internal sales reports, consumer research reports, competitive analysis, etc.).

  • Mine consumer driven insights to assess attractive growth opportunities that are currently untapped by the brand.

  • Manage Budget guidelines and ROI targets for North America Marketing and continue to maintain and update

  • Execute marketing plans including, promotions, new product launches, visual merchandising and in-store activation.

Product Marketing 30%

  • Partner with Brand Director of Marketing on 3-year Complexion category planning to ensure Bobbi Brown is growing volume and market share.

  • Support development of top-sided new launch forecast recommendations for the product pipeline calendar

  • Partner with Account Management team to determine launch cadence, early leads, and exclusives to ensure side-by-sides are balanced and anniversary

  • Analyze all pricing increases including competitive benchmarking

  • Partner closely with Global, Merchandising, Education, Demand Planning, Account Management and other cross-functional groups in the planning and execution of marketing programs.

Visual Merchandising 40%

  • Execute national VM strategy and plan including accurate assortment and product priorities, overhauls, new door roll-outs, Flagship updates, cash wraps, end caps, events, etc. when applicable

  • Partner with Director Consumer Engagement to bring to life brand message and product stories across all Visual Merchandising to ensure seamless omnichannel messaging to the consumer.

  • Manage, communicate and track project milestones and deadlines to inter-department stakeholders for all regional projects

  • Partner with creative to develop Visual Merchandising guidelines for NA and communicate with Field Sales team for smooth execution and troubleshoot any in-store merchandising issues

  • Support management of regional budget, reconcile retailer chargeback, and ensure responsible financial decisions are met and aligned with the budget

  • Partner with Color brand manager on Visual Merchandising needs and priorities to ensure holistic brand VM approach is executed in a visually cohesive manner

  • Proofread all graphics to establish accuracy in copy and pricing

  • Continually enhance and make recommendations for easy navigation at POS

  • Manage Budget guidelines and ROI targets for North America Marketing and continue to maintain and update

Qualifications

  • 4 years of relevant experience in addition to a college and/or graduate degree

  • Seasoned & agile marketing leader who demonstrates curiosity, makes bold decisions & recommendations, tracks external trends, and understands the upstream and downstream impact of their work.

  • Interest and passion for North America marketing including Product, Visual Merchandising, and Competitive landscape in color/promo categories

  • Highly organized & pro-active self-starter with a strong ability to manage multiple projects simultaneously and take complete ownership of projects.

  • Adept & detail-oriented project manager who ensures that all deliverables are completed in a timely manner; removes barriers to move faster.

  • Agile, resilient and adaptable to change; experiments and adapts to win; questions the status quo

  • Strong interpersonal skills; ability to lead cross-functionally and build relationships internally and externally

  • Strong analytical skills combined with a high level of creativity and strategic vision

  • Excellent written and oral communication skills, ability to independently set priorities and motivate others

  • Interest and passion for North America marketing including Product, National Media, Influencer Marketing, PR, Retail Marketing, and Competitive landscape

  • Marketing experience within Prestige/Luxury Fragrance industry a plus

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2115587

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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